"Just because you're a parent, doesn't mean you have to be lame." That's right mom and dad! If you think your kids aren't that embarrassed by that hooptie you've been toting them around in, you've got it wrong. They're just being nice. Because they love you. But, it is time to get into the 10's. The 2010's that is.
And what better way to get into this century than to purchase your brand new spaceship! ..uh, I mean 2011 Toyota Highlander. Well, they are easier to confuse than you think, folks. Just have a seat in one. I bet you can't help but mess with all the buttons and knobs and the thing that makes this thing do that and wow, you just have to come see for yourselves.
If you have trouble viewing the Toyota Highlander video, simply choose the following link and scroll down to this article: Checkered Flag Toyota Highlander Lame Parents Commercial
The 2011 Toyota Highlander is seriously awesome. It's geared toward those families who need some space, want some luxury, and are looking for something between a monster SUV and a minivan. All of this and great gas mileage, plus a pleasing appearance (let's not overlook), make the 2011 Highlander one of the hottest ticket vehicles in Hampton Roads. And, guess what. The 2011 Toyota Highlander HYBRID is available as well!
So, don't let your feelings get hurt when your kids insist you run down to Checkered Flag Toyota this week to check out the Highlander. After all, they're just looking out for your driving happiness!
For more information, availability, and pricing, call (757)490-1111 or pop on in our Checkered Flag Toyota location on Va Beach Blvd in Virginia Beach.
Comments
I really hadn't seen the ad campaign as anything other than entertaining, but I think that may be due to the fact that I have watched over 20 segments featuring the new poster child, Nathan James character, and found them mostly to be entertaining. However, I absolutely agree that it is difficult, for some parents, to appreciate the humor. My husband pointed out that I, myself, was outraged at an advertisement that ran last year for GapKids where a dozen or so little girls were singing, "1,2,3,4 I'm not going to wear it anymore..." They were referring to frilly dresses and demanding new sweaters and boots from GapKids. I thought they all needed to go to time-out!
I posed the question over the ads to our Checkered Flag fans on a certain social network and about 90% thought the ads were just in fun, however, one of our long-time customers and mother of two pointed out that although she is not a fan of the campaign, she has seen much worse lately including a special childrens' shoe commercial that basically says you're "not cool" if you don't own a pair. Her young daughter took it to heart and has been begging for the outrageously priced sneakers. I haven't seen that one, but she wasn't the first person to mention it to me.
My personal opinion is that the ads are in good spirit, while being a bit cheeky. A major corporation, such as Toyota, is very careful how they spend their advertising dollars. The ads are mainly run during evening shows or weekend sporting events, in other words, when adult programming is on. Also, their is a whole other side to this campaign that features a late-night show style setup featuring the Nathan James character that is quite cute and kid-appropriate running on the Toyota page on youtube. I have posted one of these segments, and plan to run another. They feature friends and family visiting Nathan to go over important aspects of the new Highlander, without boring us to sleep. So far, I have not noticed anything that could be construed as bullying in any of these segments. And, if I did, you wouldn't see another one on here!
That being said, and because I over-thoroughly research every topic I put up here, I have come across entire websites dedicated to this debate. Because I believe in sharing both sides of the story, and am pretty sure I won't get fired for this (hope not, anyway), I'm going to suggest you google "Toyota Highlander Commercial Controversy" where you will find links to assorted websites that agree with all of your comments. I personally like how the moderator of the first one listed (Homadge-Ads I Like) points out that perhaps this controversial type of advertising, which we are seeing all over these days, is intentional. Another customer reminded us that Paris Hilton washed a car basically naked with a cheeseburger for a Hardees commercial, and although millions were outraged, millions of dollars were made in response.
Either way, I hope you all continue to provide feedback on our blog posts here at CheckeredFlag.com. They are greatly appreciated and most of the time, the information provided helps me understand what our customers are looking for to keep Checkered Flag the most-loved auto business in Hampton Roads. Also, every word of your comments go straight to the head departments of Checkered Flag and our makers, such as Toyota. Also, unlike some other dealers, we keep the criticism up on the site because we are confident in our vehicles, makers, and staff and are certain that we can adjust to and uphold all of our customers' values. So keep em' coming! And thanks again for taking the time to provide us with your important feedback and I hope to hear from each of you again.