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The Book about Checkered Flag - We All Win


  
             

"We All Win: How the company launched on a whim succeeded," the book about how Checkered Flag came to be, is being praised nationwide.

Once in a while, a tale comes along that is so compelling it demands to be told.  Such is the story narrated in "We All Win." It begins with a penniless youth's flight from a small Polish village in 1882 - the first step toward the founding of Checkered Flag by Ed Snyder generations later and what the company is today.  Vintage photos, illustrations, and cartoons accompany the absorbing narrative of author Audrey Knoth, who dedicated a year to researching and writing "We All Win."

Never before has a book like this one been written about the auto business. Candid, entertaining, and at times, moving, "We All Win" is a very American story of taking risks, overcoming failure, and holding true to a mission, and of a passion for retailing that lives on.

Funds raised through the sales of "We All Win" benefit the United Way of South Hampton Roads.


Softcover price: $19.95 plus $5.99 shipping and handling; hardcover price: $29.95 plus $5.99 shipping and handling (delivery to most destinations within two to four days). 


"We All Win" is also available for purchase in all Checkered Flag parts departments for local pick-up.  You can also get a copy at Prince Books on 109 E. Main St in Norfolk, VA.