We Are Winners Serving Winners

Checkered Flag provides everything you need to buy, sell, trade, maintain, or repair your automobile. For over  years, customers in the 757 have trusted Checkered Flag with these responsibilities.

Checkered Flag is not just Where Winners Buy. Checkered Flag is also Where Winners Work.  Our training curriculum for new hires is second to none in the automotive industry. And the learning never stops. Every employee at Checkered Flag continuously trains to stay updated on the latest trends in their area of expertise. We employ the best of the best to make sure your visit with us is nothing less than excellent.

We also love serving the community. 89% of Checkered Flag employees pledged a total of $197k in United Way donations for 2020. Employees volunteer their time to work on various projects like the United Way Day of Caring, can drives, Clean the Bay Day, and much more!

Providing Excellent Customer Service

Our owners, the Snyder Family, are on site and work with all departments to make sure you have a great experience. Every Checkered Flag location owns the #1 spot on Google Reviews for their respective brands. We think we are successful because we listen to our guests, and are eager to change as market conditions do.


Reducing Our Customers’ Effort

One of the core pillars of our mission is to reduce our customers’ effort. We know that buying, selling, and servicing a vehicle is foreseen as an inconvenience to some. So why not make it as effortless as possible? Whether it’s our Winner’s Edge Service Process or Negotiation-Free selling, doing business with Checkered Flag is (almost) effortless! We continually amend our process to be the easiest place to conduct your automotive business.


And Reducing the Time it Takes to Transact

During our constant process evaluation, we look for ways to save you time. This can be seen in our sales department with our “One Person” philosophy. You shouldn’t have to work with a salesperson, sales manager, delivery coordinator, finance manager, and an admin to buy a vehicle. At our highest volume stores, you work with one product specialist from start to finish.

In service, we offer paying via text message, express service, and so much more! We do all this to protect your most valuable asset…time!

At all 14 of our locations

Checkered Flag has the perfect mix of luxury and popular brands. Our new car franchise stores include Toyota, Honda, Hyundai, Genesis, Volkswagen, Chrysler, Dodge, Jeep, RAM, Fiat, BMW, MINI, Jaguar, Porsche, Audi, and Land Rover. While each of these locations offers pre-owned vehicles, we also provide pre-auction vehicles to the public at our Checkered Flag Auto Outlet.

Right Down the Road

Conveniently scattered along or near Virginia Beach Blvd. and Jefferson Ave., all Checkered Flag locations are a quick trip from anywhere in Hampton Roads. Drivers from Virginia Beach, Chesapeake, Norfolk, Newport News, Hampton, and all of Hampton Roads enjoy the short time it takes to visit Checkered Flag. They know they’ll save time & money, with as little effort as possible, all while enjoying the 5 star experience reflected in our testimonials!

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