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Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

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Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

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Google Oct 5, 2022

Great customer service

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Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

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Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

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Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

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Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

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Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

Google logo
Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

Cars logo
Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

Google logo
Google Oct 5, 2022

Great customer service

Cars logo
Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

Cars logo
Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

Cars logo
Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

Cars logo
Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

Cars logo
Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

Google logo
Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

Cars logo
Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

Google logo
Google Oct 5, 2022

Great customer service

Cars logo
Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

Cars logo
Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

Cars logo
Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

Cars logo
Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

Cars logo
Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

Google logo
Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

Cars logo
Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

Google logo
Google Oct 5, 2022

Great customer service

Cars logo
Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

Cars logo
Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

Cars logo
Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

Cars logo
Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

Cars logo
Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

Google logo
Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

Cars logo
Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

Google logo
Google Oct 5, 2022

Great customer service

Cars logo
Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

Cars logo
Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

Cars logo
Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

Cars logo
Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

Cars logo
Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

Google logo
Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

Cars logo
Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

Google logo
Google Oct 5, 2022

Great customer service

Cars logo
Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

Cars logo
Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

Cars logo
Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

Cars logo
Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

Cars logo
Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

Google logo
Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

Cars logo
Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

Google logo
Google Oct 5, 2022

Great customer service

Cars logo
Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

Cars logo
Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

Cars logo
Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

Cars logo
Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

Cars logo
Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

Google logo
Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

Cars logo
Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

Google logo
Google Oct 5, 2022

Great customer service

Cars logo
Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

Cars logo
Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

Cars logo
Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

Cars logo
Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

Cars logo
Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

Google logo
Google Oct 7, 2022

Great experience with Larry today!

Google logo
Google Oct 6, 2022

I think this is my 4th time coming here to get my vehicle serviced. I have always had a great experience at every Toyota dealership I've gone to but this one's my favorite. Erin and Damon were super nice and helpful today getting my vehicle serviced.

Cars logo
Cars Oct 6, 2022

The service was great! David treated me with respect & listen to my concerns. The work was done very timely.

Google logo
Google Oct 5, 2022

Great customer service

Cars logo
Cars Oct 5, 2022

The keep u updated on maintenance thats needed on your car. And lower the prices its ashame u can take your car somewhere and save money somewhere else. Yall really need to work.on that.

Google logo
Google Oct 5, 2022

Dallas was my service representative and did a great job. He was very friendly, answered all of my questions, and had my vehicle completed in the estimated time he gave me. He even took the time to ask the mechanics about the type of oil they used in my vehicle. Also, Checkered Flag as a wonderful waiting area to wait while your vehicle is being serviced.

Cars logo
Cars Oct 5, 2022

Professional and courteous, Service writer and Rep Tech. The Work done right first time You service department answered the phone first time

Cars logo
Cars Oct 5, 2022

Aali was very welcoming and up front! Even though she was busy, she took her time to pay attention to whatever I was looking for in a new vehicle. I brought my husband with me as backup, but as soon as Aali understood that it was car shopping for me, she said, "Oh, I should be focusing my attention on you!" which was EONS better than another local dealership. Great service, great communication through texting. Hilarious updates when my car magically appeared a whole WEEK before the expected delivery date. She helped pre-fill paperwork before I traded in ...

Cars logo
Cars Oct 4, 2022

Will is very customer oriented. Service was efficient and properly completed. Thanks for taking great care of my 540i M series.

Cars logo
Cars Oct 4, 2022

My service representative Derrick Williams was very communicative and stayed on job of the service step by step. He made sure I was informed and had a lovely smile in keeping professional while completing my service. I appreciate the hospitality and communication. This was, hands down, the best interaction I had with a representative at BMW. Thank you Derrick for representing BMW very well and taking care of my vehicle in a timely manner.

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3 Day Money-Back Guarantee

In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Chrysler, Dodge, Jeep, RAM, Fiat, Alfa Romeo, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 16 Checkered Flag Locations at your service.

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