Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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Google Oct 5, 2026

My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.

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Google Oct 4, 2026

Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!

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Google Oct 4, 2026

Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.

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Google Oct 3, 2026

Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!

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Google Oct 3, 2026

Geoff great man sold me a car did his job well.

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Google Oct 1, 2026

I just want to say if you're going to Hyundai off of Rosemont road you're going to want to talk to Ruby Franklin she has the patience the time to answer any of your questions and to find the exact vehicle you are looking for I highly recommend her as your salesperson in looking for a new vehicle at Hyundai she's super sweet and kind person . My mother is a very picky person to deal with and she handled it like a boss

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Google Oct 1, 2026

Stephanie was excellent with communication and created a comfortable environment for us to progress on funding we exactly needed for our family. We're recommending friends and family to her when ever there looking for a vehicle.

Google logo
Google Oct 5, 2026

My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.

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Google Oct 4, 2026

Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!

Google logo
Google Oct 4, 2026

Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.

Google logo
Google Oct 3, 2026

Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!

Google logo
Google Oct 3, 2026

Geoff great man sold me a car did his job well.

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Google Oct 1, 2026

I just want to say if you're going to Hyundai off of Rosemont road you're going to want to talk to Ruby Franklin she has the patience the time to answer any of your questions and to find the exact vehicle you are looking for I highly recommend her as your salesperson in looking for a new vehicle at Hyundai she's super sweet and kind person . My mother is a very picky person to deal with and she handled it like a boss

Google logo
Google Oct 1, 2026

Stephanie was excellent with communication and created a comfortable environment for us to progress on funding we exactly needed for our family. We're recommending friends and family to her when ever there looking for a vehicle.

Google logo
Google Oct 5, 2026

My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.

Google logo
Google Oct 4, 2026

Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!

Google logo
Google Oct 4, 2026

Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.

Google logo
Google Oct 3, 2026

Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!

Google logo
Google Oct 3, 2026

Geoff great man sold me a car did his job well.

Google logo
Google Oct 1, 2026

I just want to say if you're going to Hyundai off of Rosemont road you're going to want to talk to Ruby Franklin she has the patience the time to answer any of your questions and to find the exact vehicle you are looking for I highly recommend her as your salesperson in looking for a new vehicle at Hyundai she's super sweet and kind person . My mother is a very picky person to deal with and she handled it like a boss

Google logo
Google Oct 1, 2026

Stephanie was excellent with communication and created a comfortable environment for us to progress on funding we exactly needed for our family. We're recommending friends and family to her when ever there looking for a vehicle.

Google logo
Google Oct 5, 2026

My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.

Google logo
Google Oct 4, 2026

Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!

Google logo
Google Oct 4, 2026

Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.

Google logo
Google Oct 3, 2026

Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!

Google logo
Google Oct 3, 2026

Geoff great man sold me a car did his job well.

Google logo
Google Oct 1, 2026

I just want to say if you're going to Hyundai off of Rosemont road you're going to want to talk to Ruby Franklin she has the patience the time to answer any of your questions and to find the exact vehicle you are looking for I highly recommend her as your salesperson in looking for a new vehicle at Hyundai she's super sweet and kind person . My mother is a very picky person to deal with and she handled it like a boss

Google logo
Google Oct 1, 2026

Stephanie was excellent with communication and created a comfortable environment for us to progress on funding we exactly needed for our family. We're recommending friends and family to her when ever there looking for a vehicle.

Google logo
Google Oct 5, 2026

My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.

Google logo
Google Oct 4, 2026

Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!

Google logo
Google Oct 4, 2026

Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.

Google logo
Google Oct 3, 2026

Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!

Google logo
Google Oct 3, 2026

Geoff great man sold me a car did his job well.

Google logo
Google Oct 1, 2026

I just want to say if you're going to Hyundai off of Rosemont road you're going to want to talk to Ruby Franklin she has the patience the time to answer any of your questions and to find the exact vehicle you are looking for I highly recommend her as your salesperson in looking for a new vehicle at Hyundai she's super sweet and kind person . My mother is a very picky person to deal with and she handled it like a boss

Google logo
Google Oct 1, 2026

Stephanie was excellent with communication and created a comfortable environment for us to progress on funding we exactly needed for our family. We're recommending friends and family to her when ever there looking for a vehicle.

Google logo
Google Oct 5, 2026

My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.

Google logo
Google Oct 4, 2026

Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!

Google logo
Google Oct 4, 2026

Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.

Google logo
Google Oct 3, 2026

Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!

Google logo
Google Oct 3, 2026

Geoff great man sold me a car did his job well.

Google logo
Google Oct 1, 2026

I just want to say if you're going to Hyundai off of Rosemont road you're going to want to talk to Ruby Franklin she has the patience the time to answer any of your questions and to find the exact vehicle you are looking for I highly recommend her as your salesperson in looking for a new vehicle at Hyundai she's super sweet and kind person . My mother is a very picky person to deal with and she handled it like a boss

Google logo
Google Oct 1, 2026

Stephanie was excellent with communication and created a comfortable environment for us to progress on funding we exactly needed for our family. We're recommending friends and family to her when ever there looking for a vehicle.

Google logo
Google Oct 5, 2026

My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.

Google logo
Google Oct 4, 2026

Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!

Google logo
Google Oct 4, 2026

Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.

Google logo
Google Oct 3, 2026

Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!

Google logo
Google Oct 3, 2026

Geoff great man sold me a car did his job well.

Google logo
Google Oct 1, 2026

I just want to say if you're going to Hyundai off of Rosemont road you're going to want to talk to Ruby Franklin she has the patience the time to answer any of your questions and to find the exact vehicle you are looking for I highly recommend her as your salesperson in looking for a new vehicle at Hyundai she's super sweet and kind person . My mother is a very picky person to deal with and she handled it like a boss

Google logo
Google Oct 1, 2026

Stephanie was excellent with communication and created a comfortable environment for us to progress on funding we exactly needed for our family. We're recommending friends and family to her when ever there looking for a vehicle.

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3 Day Money-Back Guarantee

In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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