Welcome to Checkered Flag
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
More than 15,000 5-Star Ratings across our Checkered Flag Dealerships
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I cannot say enough great things about Adam and the team at Checkered Flag Honda! Adam was absolutely wonderful to do business with from start to finish. He was polite, cordial, professional, and always on top of everything throughout the entire process.
What really stood out to me was how genuinely he cared about providing an outstanding customer experience. At no point did I feel pressured or rushed. Instead, Adam took the time to answer questions, keep me informed, and make the entire car-buying process as smooth and hassle-free as possible.
You can tell that the employees at Checkered Flag ... Read More 
Google - Jun 15, 2026
I went in a couple weeks ago to purchase a vehicle and was greeted by Martene who would be handing the transaction from start to finish. Martene allowed me to test drive each vehicle I asked to drive, was patient, knowledgeable and professional throughout the entire process. I finally chose the Santa Fe. She explained all of the documents , made sure I understood what I was signing, answered all of my questions and even went through the gadgets on the vehicle to ensure I knew how things worked. Thank you Martene and Checkered Flag for a smooth transaction. One more ... Read More 
Google - Jun 14, 2026
Excellent service. Brian is very professional, friendly and timely. He answered all my questions. I greatly appreciated the round trip shuttle service.
Great service. Was taken care very well by David very professional and looks after military with great deals.
David was so helpful in finding me my brand new car! He was very knowledgeable and informative and answered every question I had. I could not be more greatful for having his help!
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
⭐⭐⭐⭐⭐
I cannot say enough great things about Adam and the team at Checkered Flag Honda! Adam was absolutely wonderful to do business with from start to finish. He was polite, cordial, professional, and always on top of everything throughout the entire process.
What really stood out to me was how genuinely he cared about providing an outstanding customer experience. At no point did I feel pressured or rushed. Instead, Adam took the time to answer questions, keep me informed, and make the entire car-buying process as smooth and hassle-free as possible.
You can tell that the employees at Checkered Flag ... Read More 
Google - Jun 15, 2026
I went in a couple weeks ago to purchase a vehicle and was greeted by Martene who would be handing the transaction from start to finish. Martene allowed me to test drive each vehicle I asked to drive, was patient, knowledgeable and professional throughout the entire process. I finally chose the Santa Fe. She explained all of the documents , made sure I understood what I was signing, answered all of my questions and even went through the gadgets on the vehicle to ensure I knew how things worked. Thank you Martene and Checkered Flag for a smooth transaction. One more ... Read More 
Google - Jun 14, 2026
Excellent service. Brian is very professional, friendly and timely. He answered all my questions. I greatly appreciated the round trip shuttle service.
Great service. Was taken care very well by David very professional and looks after military with great deals.
David was so helpful in finding me my brand new car! He was very knowledgeable and informative and answered every question I had. I could not be more greatful for having his help!
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
⭐⭐⭐⭐⭐
I cannot say enough great things about Adam and the team at Checkered Flag Honda! Adam was absolutely wonderful to do business with from start to finish. He was polite, cordial, professional, and always on top of everything throughout the entire process.
What really stood out to me was how genuinely he cared about providing an outstanding customer experience. At no point did I feel pressured or rushed. Instead, Adam took the time to answer questions, keep me informed, and make the entire car-buying process as smooth and hassle-free as possible.
You can tell that the employees at Checkered Flag ... Read More 
Google - Jun 15, 2026
I went in a couple weeks ago to purchase a vehicle and was greeted by Martene who would be handing the transaction from start to finish. Martene allowed me to test drive each vehicle I asked to drive, was patient, knowledgeable and professional throughout the entire process. I finally chose the Santa Fe. She explained all of the documents , made sure I understood what I was signing, answered all of my questions and even went through the gadgets on the vehicle to ensure I knew how things worked. Thank you Martene and Checkered Flag for a smooth transaction. One more ... Read More 
Google - Jun 14, 2026
Excellent service. Brian is very professional, friendly and timely. He answered all my questions. I greatly appreciated the round trip shuttle service.
Great service. Was taken care very well by David very professional and looks after military with great deals.
David was so helpful in finding me my brand new car! He was very knowledgeable and informative and answered every question I had. I could not be more greatful for having his help!
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
⭐⭐⭐⭐⭐
I cannot say enough great things about Adam and the team at Checkered Flag Honda! Adam was absolutely wonderful to do business with from start to finish. He was polite, cordial, professional, and always on top of everything throughout the entire process.
What really stood out to me was how genuinely he cared about providing an outstanding customer experience. At no point did I feel pressured or rushed. Instead, Adam took the time to answer questions, keep me informed, and make the entire car-buying process as smooth and hassle-free as possible.
You can tell that the employees at Checkered Flag ... Read More 
Google - Jun 15, 2026
I went in a couple weeks ago to purchase a vehicle and was greeted by Martene who would be handing the transaction from start to finish. Martene allowed me to test drive each vehicle I asked to drive, was patient, knowledgeable and professional throughout the entire process. I finally chose the Santa Fe. She explained all of the documents , made sure I understood what I was signing, answered all of my questions and even went through the gadgets on the vehicle to ensure I knew how things worked. Thank you Martene and Checkered Flag for a smooth transaction. One more ... Read More 
Google - Jun 14, 2026
Excellent service. Brian is very professional, friendly and timely. He answered all my questions. I greatly appreciated the round trip shuttle service.
Great service. Was taken care very well by David very professional and looks after military with great deals.
David was so helpful in finding me my brand new car! He was very knowledgeable and informative and answered every question I had. I could not be more greatful for having his help!
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
⭐⭐⭐⭐⭐
I cannot say enough great things about Adam and the team at Checkered Flag Honda! Adam was absolutely wonderful to do business with from start to finish. He was polite, cordial, professional, and always on top of everything throughout the entire process.
What really stood out to me was how genuinely he cared about providing an outstanding customer experience. At no point did I feel pressured or rushed. Instead, Adam took the time to answer questions, keep me informed, and make the entire car-buying process as smooth and hassle-free as possible.
You can tell that the employees at Checkered Flag ... Read More 
Google - Jun 15, 2026
I went in a couple weeks ago to purchase a vehicle and was greeted by Martene who would be handing the transaction from start to finish. Martene allowed me to test drive each vehicle I asked to drive, was patient, knowledgeable and professional throughout the entire process. I finally chose the Santa Fe. She explained all of the documents , made sure I understood what I was signing, answered all of my questions and even went through the gadgets on the vehicle to ensure I knew how things worked. Thank you Martene and Checkered Flag for a smooth transaction. One more ... Read More 
Google - Jun 14, 2026
Excellent service. Brian is very professional, friendly and timely. He answered all my questions. I greatly appreciated the round trip shuttle service.
Great service. Was taken care very well by David very professional and looks after military with great deals.
David was so helpful in finding me my brand new car! He was very knowledgeable and informative and answered every question I had. I could not be more greatful for having his help!
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
⭐⭐⭐⭐⭐
I cannot say enough great things about Adam and the team at Checkered Flag Honda! Adam was absolutely wonderful to do business with from start to finish. He was polite, cordial, professional, and always on top of everything throughout the entire process.
What really stood out to me was how genuinely he cared about providing an outstanding customer experience. At no point did I feel pressured or rushed. Instead, Adam took the time to answer questions, keep me informed, and make the entire car-buying process as smooth and hassle-free as possible.
You can tell that the employees at Checkered Flag ... Read More 
Google - Jun 15, 2026
I went in a couple weeks ago to purchase a vehicle and was greeted by Martene who would be handing the transaction from start to finish. Martene allowed me to test drive each vehicle I asked to drive, was patient, knowledgeable and professional throughout the entire process. I finally chose the Santa Fe. She explained all of the documents , made sure I understood what I was signing, answered all of my questions and even went through the gadgets on the vehicle to ensure I knew how things worked. Thank you Martene and Checkered Flag for a smooth transaction. One more ... Read More 
Google - Jun 14, 2026
Excellent service. Brian is very professional, friendly and timely. He answered all my questions. I greatly appreciated the round trip shuttle service.
Great service. Was taken care very well by David very professional and looks after military with great deals.
David was so helpful in finding me my brand new car! He was very knowledgeable and informative and answered every question I had. I could not be more greatful for having his help!
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
⭐⭐⭐⭐⭐
I cannot say enough great things about Adam and the team at Checkered Flag Honda! Adam was absolutely wonderful to do business with from start to finish. He was polite, cordial, professional, and always on top of everything throughout the entire process.
What really stood out to me was how genuinely he cared about providing an outstanding customer experience. At no point did I feel pressured or rushed. Instead, Adam took the time to answer questions, keep me informed, and make the entire car-buying process as smooth and hassle-free as possible.
You can tell that the employees at Checkered Flag ... Read More 
Google - Jun 15, 2026
I went in a couple weeks ago to purchase a vehicle and was greeted by Martene who would be handing the transaction from start to finish. Martene allowed me to test drive each vehicle I asked to drive, was patient, knowledgeable and professional throughout the entire process. I finally chose the Santa Fe. She explained all of the documents , made sure I understood what I was signing, answered all of my questions and even went through the gadgets on the vehicle to ensure I knew how things worked. Thank you Martene and Checkered Flag for a smooth transaction. One more ... Read More 
Google - Jun 14, 2026
Excellent service. Brian is very professional, friendly and timely. He answered all my questions. I greatly appreciated the round trip shuttle service.
Great service. Was taken care very well by David very professional and looks after military with great deals.
David was so helpful in finding me my brand new car! He was very knowledgeable and informative and answered every question I had. I could not be more greatful for having his help!
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
Haggle Free. Commission Free.
3 Day Money-Back Guarantee
In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.
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Welcome to Checkered Flag
Toyota
BMW • MINI
Honda
Porsche
Hyundai World
Jaguar Land Rover
Audi
Volkswagen
Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.
By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.
At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.
Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!
Visit Checkered Flag Today!
We have 15 Checkered Flag Locations at your service.
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