Welcome to Checkered Flag
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
More than 15,000 5-Star Ratings across our Checkered Flag Dealerships
The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!
I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More 
Google - Oct 6, 2026
Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.
Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.
I showed Kamrin what car I wanted and I am now rolling in it 2 days later. (Honda HRV EX) Fast, efficient, and personable staff as well. Glad to be back in the Honda Gang x3 and to have gotten my car from here. Thank you Kamrin and staff!!✨️🚗💨
My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.
Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!
Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.
Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!
The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!
I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More 
Google - Oct 6, 2026
Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.
Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.
I showed Kamrin what car I wanted and I am now rolling in it 2 days later. (Honda HRV EX) Fast, efficient, and personable staff as well. Glad to be back in the Honda Gang x3 and to have gotten my car from here. Thank you Kamrin and staff!!✨️🚗💨
My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.
Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!
Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.
Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!
The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!
I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More 
Google - Oct 6, 2026
Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.
Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.
I showed Kamrin what car I wanted and I am now rolling in it 2 days later. (Honda HRV EX) Fast, efficient, and personable staff as well. Glad to be back in the Honda Gang x3 and to have gotten my car from here. Thank you Kamrin and staff!!✨️🚗💨
My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.
Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!
Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.
Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!
The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!
I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More 
Google - Oct 6, 2026
Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.
Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.
I showed Kamrin what car I wanted and I am now rolling in it 2 days later. (Honda HRV EX) Fast, efficient, and personable staff as well. Glad to be back in the Honda Gang x3 and to have gotten my car from here. Thank you Kamrin and staff!!✨️🚗💨
My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.
Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!
Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.
Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!
The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!
I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More 
Google - Oct 6, 2026
Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.
Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.
I showed Kamrin what car I wanted and I am now rolling in it 2 days later. (Honda HRV EX) Fast, efficient, and personable staff as well. Glad to be back in the Honda Gang x3 and to have gotten my car from here. Thank you Kamrin and staff!!✨️🚗💨
My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.
Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!
Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.
Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!
The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!
I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More 
Google - Oct 6, 2026
Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.
Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.
I showed Kamrin what car I wanted and I am now rolling in it 2 days later. (Honda HRV EX) Fast, efficient, and personable staff as well. Glad to be back in the Honda Gang x3 and to have gotten my car from here. Thank you Kamrin and staff!!✨️🚗💨
My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.
Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!
Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.
Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!
The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!
I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More 
Google - Oct 6, 2026
Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.
Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.
I showed Kamrin what car I wanted and I am now rolling in it 2 days later. (Honda HRV EX) Fast, efficient, and personable staff as well. Glad to be back in the Honda Gang x3 and to have gotten my car from here. Thank you Kamrin and staff!!✨️🚗💨
My wife and I visited the dealership spur of the moment to view and possibly test drive a vehicle we had seen online. Upon arrival we met an exceptional sales rep (Geoff) who helped us with all of our questions and spent the time to show us several vehicles for comparison. Geoff's product knowledge and great customer service lead us to making the decision on a new car my wife and I both love. Thank you to the dedicated team at Checkered Flag Hyundai.
Geoff was fantastic to work with. He was patient, easy-going, didn't try to push anything on us. He listened to exactly what we asked for and delivered. Highly recommend!
Cam was our salesman of a Volkswagen GTI. He made our experience superb in everyway. He was knowledgeable, personable, and caring. Thank you for a great experience.
Just bought an Atlas Cross Sport and had an exceptional experience working with Ian. He was patient, professional, and down-to-earth, and made the entire process enjoyable. I especially loved the no-haggle approach at Checkered Flag. It made the experience much less stressful without any added pressure. A big shout out to Michael for the great introduction and to Aran for staying late so we could take our the car home that night. Loving my Cross Sport and grateful for an easy and pleasant car buying experience!
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3 Day Money-Back Guarantee
In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.
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Welcome to Checkered Flag
Toyota
BMW • MINI
Honda
Porsche
Hyundai World
Jaguar Land Rover
Audi
Volkswagen
Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.
By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.
At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.
Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!
Visit Checkered Flag Today!
We have 15 Checkered Flag Locations at your service.
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