Welcome to Checkered Flag
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
More than 15,000 5-Star Ratings across our Checkered Flag Dealerships
I had a great experience working with Adam. He was patient, helpful, and made the entire car-buying process easy and comfortable. He took the time to answer all my questions and made sure I found the right car for my needs. I truly appreciate all of his help and would highly recommend Adam to anyone looking for a vehicle. This was my second time buying a car from Honda and had a wonderful experience each time.
I came in for an oil change, state inspection, and tire rotation all at a great price in comparison to other dealers! Wayne got me taken care of and out of there before sundown despite it being a 5:00 pm appointment. I would definitely use the late night service option again as it’s very convenient and you can get an appointment as late as 7:00pm. Overall I am very satisfied, I purchased my Lexus from the BMW location and have had nothing but great experiences with Checkered flag!
Great service department
Chad, the General Manager at Checkered Flag Honda, provided exceptional service throughout my car-buying experience. He made it possible for me to take an extended test drive—something no other local dealership offered. He even allowed me to take the vehicle home so I could properly assess its performance in different driving conditions. His trade-in appraisal was extremely competitive and fair. In addition, he ensured that I got the color, both interior and exterior, and model that I wanted by contacting multiple dealerships. They found my dream car in North Carolina and delivered it at no cost to me. Throughout ... Read More 
Google - Jun 21, 2026
Darryl at Checkered Flag Honda provided an exceptional car-buying experience. He is an elite sales agent who is highly knowledgeable, honest, and ensured the process was transparent throughout. His patience and responsiveness made it easy to ask questions and feel confident in my decision, with absolutely no pressure or hassle. He offered many valuable tips on the trim levels and safety features. In addition, he provided me detailed information comparing the EX and EX-L models to facilitate my decision. He even arranged an extended test drive allowing me to evaluate the car’s handling in different driving conditions. Darryl went ... Read More 
Google - Jun 21, 2026
Came in to Purchase a 2025 Honda HR-V and had the pleasure of dealing with Allen who was extremely knowledgeable and helpful which made the process a breeze. Best experience at a dealership I’ve had personally. In and out in no time. 10/10 would highly recommend
We recently purchased a new vehicle from Checkered Flag Honda and had a great experience! Tom our sales advisor was top notch and made this one of the best car buying experiences we have ever had. We appreciate Tom and his friendly, no pressure approach!
I had a great experience working with Adam. He was patient, helpful, and made the entire car-buying process easy and comfortable. He took the time to answer all my questions and made sure I found the right car for my needs. I truly appreciate all of his help and would highly recommend Adam to anyone looking for a vehicle. This was my second time buying a car from Honda and had a wonderful experience each time.
I came in for an oil change, state inspection, and tire rotation all at a great price in comparison to other dealers! Wayne got me taken care of and out of there before sundown despite it being a 5:00 pm appointment. I would definitely use the late night service option again as it’s very convenient and you can get an appointment as late as 7:00pm. Overall I am very satisfied, I purchased my Lexus from the BMW location and have had nothing but great experiences with Checkered flag!
Great service department
Chad, the General Manager at Checkered Flag Honda, provided exceptional service throughout my car-buying experience. He made it possible for me to take an extended test drive—something no other local dealership offered. He even allowed me to take the vehicle home so I could properly assess its performance in different driving conditions. His trade-in appraisal was extremely competitive and fair. In addition, he ensured that I got the color, both interior and exterior, and model that I wanted by contacting multiple dealerships. They found my dream car in North Carolina and delivered it at no cost to me. Throughout ... Read More 
Google - Jun 21, 2026
Darryl at Checkered Flag Honda provided an exceptional car-buying experience. He is an elite sales agent who is highly knowledgeable, honest, and ensured the process was transparent throughout. His patience and responsiveness made it easy to ask questions and feel confident in my decision, with absolutely no pressure or hassle. He offered many valuable tips on the trim levels and safety features. In addition, he provided me detailed information comparing the EX and EX-L models to facilitate my decision. He even arranged an extended test drive allowing me to evaluate the car’s handling in different driving conditions. Darryl went ... Read More 
Google - Jun 21, 2026
Came in to Purchase a 2025 Honda HR-V and had the pleasure of dealing with Allen who was extremely knowledgeable and helpful which made the process a breeze. Best experience at a dealership I’ve had personally. In and out in no time. 10/10 would highly recommend
We recently purchased a new vehicle from Checkered Flag Honda and had a great experience! Tom our sales advisor was top notch and made this one of the best car buying experiences we have ever had. We appreciate Tom and his friendly, no pressure approach!
I had a great experience working with Adam. He was patient, helpful, and made the entire car-buying process easy and comfortable. He took the time to answer all my questions and made sure I found the right car for my needs. I truly appreciate all of his help and would highly recommend Adam to anyone looking for a vehicle. This was my second time buying a car from Honda and had a wonderful experience each time.
I came in for an oil change, state inspection, and tire rotation all at a great price in comparison to other dealers! Wayne got me taken care of and out of there before sundown despite it being a 5:00 pm appointment. I would definitely use the late night service option again as it’s very convenient and you can get an appointment as late as 7:00pm. Overall I am very satisfied, I purchased my Lexus from the BMW location and have had nothing but great experiences with Checkered flag!
Great service department
Chad, the General Manager at Checkered Flag Honda, provided exceptional service throughout my car-buying experience. He made it possible for me to take an extended test drive—something no other local dealership offered. He even allowed me to take the vehicle home so I could properly assess its performance in different driving conditions. His trade-in appraisal was extremely competitive and fair. In addition, he ensured that I got the color, both interior and exterior, and model that I wanted by contacting multiple dealerships. They found my dream car in North Carolina and delivered it at no cost to me. Throughout ... Read More 
Google - Jun 21, 2026
Darryl at Checkered Flag Honda provided an exceptional car-buying experience. He is an elite sales agent who is highly knowledgeable, honest, and ensured the process was transparent throughout. His patience and responsiveness made it easy to ask questions and feel confident in my decision, with absolutely no pressure or hassle. He offered many valuable tips on the trim levels and safety features. In addition, he provided me detailed information comparing the EX and EX-L models to facilitate my decision. He even arranged an extended test drive allowing me to evaluate the car’s handling in different driving conditions. Darryl went ... Read More 
Google - Jun 21, 2026
Came in to Purchase a 2025 Honda HR-V and had the pleasure of dealing with Allen who was extremely knowledgeable and helpful which made the process a breeze. Best experience at a dealership I’ve had personally. In and out in no time. 10/10 would highly recommend
We recently purchased a new vehicle from Checkered Flag Honda and had a great experience! Tom our sales advisor was top notch and made this one of the best car buying experiences we have ever had. We appreciate Tom and his friendly, no pressure approach!
I had a great experience working with Adam. He was patient, helpful, and made the entire car-buying process easy and comfortable. He took the time to answer all my questions and made sure I found the right car for my needs. I truly appreciate all of his help and would highly recommend Adam to anyone looking for a vehicle. This was my second time buying a car from Honda and had a wonderful experience each time.
I came in for an oil change, state inspection, and tire rotation all at a great price in comparison to other dealers! Wayne got me taken care of and out of there before sundown despite it being a 5:00 pm appointment. I would definitely use the late night service option again as it’s very convenient and you can get an appointment as late as 7:00pm. Overall I am very satisfied, I purchased my Lexus from the BMW location and have had nothing but great experiences with Checkered flag!
Great service department
Chad, the General Manager at Checkered Flag Honda, provided exceptional service throughout my car-buying experience. He made it possible for me to take an extended test drive—something no other local dealership offered. He even allowed me to take the vehicle home so I could properly assess its performance in different driving conditions. His trade-in appraisal was extremely competitive and fair. In addition, he ensured that I got the color, both interior and exterior, and model that I wanted by contacting multiple dealerships. They found my dream car in North Carolina and delivered it at no cost to me. Throughout ... Read More 
Google - Jun 21, 2026
Darryl at Checkered Flag Honda provided an exceptional car-buying experience. He is an elite sales agent who is highly knowledgeable, honest, and ensured the process was transparent throughout. His patience and responsiveness made it easy to ask questions and feel confident in my decision, with absolutely no pressure or hassle. He offered many valuable tips on the trim levels and safety features. In addition, he provided me detailed information comparing the EX and EX-L models to facilitate my decision. He even arranged an extended test drive allowing me to evaluate the car’s handling in different driving conditions. Darryl went ... Read More 
Google - Jun 21, 2026
Came in to Purchase a 2025 Honda HR-V and had the pleasure of dealing with Allen who was extremely knowledgeable and helpful which made the process a breeze. Best experience at a dealership I’ve had personally. In and out in no time. 10/10 would highly recommend
We recently purchased a new vehicle from Checkered Flag Honda and had a great experience! Tom our sales advisor was top notch and made this one of the best car buying experiences we have ever had. We appreciate Tom and his friendly, no pressure approach!
I had a great experience working with Adam. He was patient, helpful, and made the entire car-buying process easy and comfortable. He took the time to answer all my questions and made sure I found the right car for my needs. I truly appreciate all of his help and would highly recommend Adam to anyone looking for a vehicle. This was my second time buying a car from Honda and had a wonderful experience each time.
I came in for an oil change, state inspection, and tire rotation all at a great price in comparison to other dealers! Wayne got me taken care of and out of there before sundown despite it being a 5:00 pm appointment. I would definitely use the late night service option again as it’s very convenient and you can get an appointment as late as 7:00pm. Overall I am very satisfied, I purchased my Lexus from the BMW location and have had nothing but great experiences with Checkered flag!
Great service department
Chad, the General Manager at Checkered Flag Honda, provided exceptional service throughout my car-buying experience. He made it possible for me to take an extended test drive—something no other local dealership offered. He even allowed me to take the vehicle home so I could properly assess its performance in different driving conditions. His trade-in appraisal was extremely competitive and fair. In addition, he ensured that I got the color, both interior and exterior, and model that I wanted by contacting multiple dealerships. They found my dream car in North Carolina and delivered it at no cost to me. Throughout ... Read More 
Google - Jun 21, 2026
Darryl at Checkered Flag Honda provided an exceptional car-buying experience. He is an elite sales agent who is highly knowledgeable, honest, and ensured the process was transparent throughout. His patience and responsiveness made it easy to ask questions and feel confident in my decision, with absolutely no pressure or hassle. He offered many valuable tips on the trim levels and safety features. In addition, he provided me detailed information comparing the EX and EX-L models to facilitate my decision. He even arranged an extended test drive allowing me to evaluate the car’s handling in different driving conditions. Darryl went ... Read More 
Google - Jun 21, 2026
Came in to Purchase a 2025 Honda HR-V and had the pleasure of dealing with Allen who was extremely knowledgeable and helpful which made the process a breeze. Best experience at a dealership I’ve had personally. In and out in no time. 10/10 would highly recommend
We recently purchased a new vehicle from Checkered Flag Honda and had a great experience! Tom our sales advisor was top notch and made this one of the best car buying experiences we have ever had. We appreciate Tom and his friendly, no pressure approach!
I had a great experience working with Adam. He was patient, helpful, and made the entire car-buying process easy and comfortable. He took the time to answer all my questions and made sure I found the right car for my needs. I truly appreciate all of his help and would highly recommend Adam to anyone looking for a vehicle. This was my second time buying a car from Honda and had a wonderful experience each time.
I came in for an oil change, state inspection, and tire rotation all at a great price in comparison to other dealers! Wayne got me taken care of and out of there before sundown despite it being a 5:00 pm appointment. I would definitely use the late night service option again as it’s very convenient and you can get an appointment as late as 7:00pm. Overall I am very satisfied, I purchased my Lexus from the BMW location and have had nothing but great experiences with Checkered flag!
Great service department
Chad, the General Manager at Checkered Flag Honda, provided exceptional service throughout my car-buying experience. He made it possible for me to take an extended test drive—something no other local dealership offered. He even allowed me to take the vehicle home so I could properly assess its performance in different driving conditions. His trade-in appraisal was extremely competitive and fair. In addition, he ensured that I got the color, both interior and exterior, and model that I wanted by contacting multiple dealerships. They found my dream car in North Carolina and delivered it at no cost to me. Throughout ... Read More 
Google - Jun 21, 2026
Darryl at Checkered Flag Honda provided an exceptional car-buying experience. He is an elite sales agent who is highly knowledgeable, honest, and ensured the process was transparent throughout. His patience and responsiveness made it easy to ask questions and feel confident in my decision, with absolutely no pressure or hassle. He offered many valuable tips on the trim levels and safety features. In addition, he provided me detailed information comparing the EX and EX-L models to facilitate my decision. He even arranged an extended test drive allowing me to evaluate the car’s handling in different driving conditions. Darryl went ... Read More 
Google - Jun 21, 2026
Came in to Purchase a 2025 Honda HR-V and had the pleasure of dealing with Allen who was extremely knowledgeable and helpful which made the process a breeze. Best experience at a dealership I’ve had personally. In and out in no time. 10/10 would highly recommend
We recently purchased a new vehicle from Checkered Flag Honda and had a great experience! Tom our sales advisor was top notch and made this one of the best car buying experiences we have ever had. We appreciate Tom and his friendly, no pressure approach!
I had a great experience working with Adam. He was patient, helpful, and made the entire car-buying process easy and comfortable. He took the time to answer all my questions and made sure I found the right car for my needs. I truly appreciate all of his help and would highly recommend Adam to anyone looking for a vehicle. This was my second time buying a car from Honda and had a wonderful experience each time.
I came in for an oil change, state inspection, and tire rotation all at a great price in comparison to other dealers! Wayne got me taken care of and out of there before sundown despite it being a 5:00 pm appointment. I would definitely use the late night service option again as it’s very convenient and you can get an appointment as late as 7:00pm. Overall I am very satisfied, I purchased my Lexus from the BMW location and have had nothing but great experiences with Checkered flag!
Great service department
Chad, the General Manager at Checkered Flag Honda, provided exceptional service throughout my car-buying experience. He made it possible for me to take an extended test drive—something no other local dealership offered. He even allowed me to take the vehicle home so I could properly assess its performance in different driving conditions. His trade-in appraisal was extremely competitive and fair. In addition, he ensured that I got the color, both interior and exterior, and model that I wanted by contacting multiple dealerships. They found my dream car in North Carolina and delivered it at no cost to me. Throughout ... Read More 
Google - Jun 21, 2026
Darryl at Checkered Flag Honda provided an exceptional car-buying experience. He is an elite sales agent who is highly knowledgeable, honest, and ensured the process was transparent throughout. His patience and responsiveness made it easy to ask questions and feel confident in my decision, with absolutely no pressure or hassle. He offered many valuable tips on the trim levels and safety features. In addition, he provided me detailed information comparing the EX and EX-L models to facilitate my decision. He even arranged an extended test drive allowing me to evaluate the car’s handling in different driving conditions. Darryl went ... Read More 
Google - Jun 21, 2026
Came in to Purchase a 2025 Honda HR-V and had the pleasure of dealing with Allen who was extremely knowledgeable and helpful which made the process a breeze. Best experience at a dealership I’ve had personally. In and out in no time. 10/10 would highly recommend
We recently purchased a new vehicle from Checkered Flag Honda and had a great experience! Tom our sales advisor was top notch and made this one of the best car buying experiences we have ever had. We appreciate Tom and his friendly, no pressure approach!
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3 Day Money-Back Guarantee
In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.
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Welcome to Checkered Flag
Toyota
BMW • MINI
Honda
Porsche
Hyundai World
Jaguar Land Rover
Audi
Volkswagen
Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.
By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.
At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.
Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!
Visit Checkered Flag Today!
We have 15 Checkered Flag Locations at your service.
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