Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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Google Nov 1, 2026

Chris was excellent in helping us buy the car we wanted and get our other car traded in. He’s incredibly personable, but also very professional. He made buying a car fun, which is pretty hard to do. You should appreciate young talent when you have it because he’s destined for great things! Thanks Chris!!

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Google Nov 1, 2026

My wife and I just bought a vehicle we found online from Checkered Flag BMW in VA Beach, and the entire experience was first class with our sales member, Mauricio Suarez! We were dreading working with a dealer for a pre-owned vehicle after past experiences elsewhere, but WOW!... every step of the process exceeded our expectations! Added value, easy, and no hassles from initial contact, visit, test drive, paperwork, and even post-sales support! Mauricio, thanks again for the local dinner recommendation while we waited for traffic on our commute home to subside. I am a demanding and meticulous auto enthusiast, ... Read More

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Google Nov 1, 2026

Carl Dyson at Checkered Flag Honda was great. Very helpful and friendly. He answered all my questions and addressed all my concerns. He even let me take a second, extended length, test drive to ensure I was completely comfortable with the vehicle. Additionally, I was very impressed that they responded very quickly to my email requesting a written out-the-door price, then honored that price to the dollar. Their up front pricing policy with no haggling makes the process much more user friendly. Finally, I've been researching the Honda Ridgeline for months, and the price I got at Checkered Flag ... Read More

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Google Oct 31, 2026

Collin was great to work with, answered all questions,multiple test drives,very knowledgable,was not pushy,easy to talk with. Pleasant to do business with. Didnt spend long at dealership to complete transaction

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

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Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

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Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

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Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Nov 1, 2026

Chris was excellent in helping us buy the car we wanted and get our other car traded in. He’s incredibly personable, but also very professional. He made buying a car fun, which is pretty hard to do. You should appreciate young talent when you have it because he’s destined for great things! Thanks Chris!!

Google logo
Google Nov 1, 2026

My wife and I just bought a vehicle we found online from Checkered Flag BMW in VA Beach, and the entire experience was first class with our sales member, Mauricio Suarez! We were dreading working with a dealer for a pre-owned vehicle after past experiences elsewhere, but WOW!... every step of the process exceeded our expectations! Added value, easy, and no hassles from initial contact, visit, test drive, paperwork, and even post-sales support! Mauricio, thanks again for the local dinner recommendation while we waited for traffic on our commute home to subside. I am a demanding and meticulous auto enthusiast, ... Read More

Google logo
Google Nov 1, 2026

Carl Dyson at Checkered Flag Honda was great. Very helpful and friendly. He answered all my questions and addressed all my concerns. He even let me take a second, extended length, test drive to ensure I was completely comfortable with the vehicle. Additionally, I was very impressed that they responded very quickly to my email requesting a written out-the-door price, then honored that price to the dollar. Their up front pricing policy with no haggling makes the process much more user friendly. Finally, I've been researching the Honda Ridgeline for months, and the price I got at Checkered Flag ... Read More

Google logo
Google Oct 31, 2026

Collin was great to work with, answered all questions,multiple test drives,very knowledgable,was not pushy,easy to talk with. Pleasant to do business with. Didnt spend long at dealership to complete transaction

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Nov 1, 2026

Chris was excellent in helping us buy the car we wanted and get our other car traded in. He’s incredibly personable, but also very professional. He made buying a car fun, which is pretty hard to do. You should appreciate young talent when you have it because he’s destined for great things! Thanks Chris!!

Google logo
Google Nov 1, 2026

My wife and I just bought a vehicle we found online from Checkered Flag BMW in VA Beach, and the entire experience was first class with our sales member, Mauricio Suarez! We were dreading working with a dealer for a pre-owned vehicle after past experiences elsewhere, but WOW!... every step of the process exceeded our expectations! Added value, easy, and no hassles from initial contact, visit, test drive, paperwork, and even post-sales support! Mauricio, thanks again for the local dinner recommendation while we waited for traffic on our commute home to subside. I am a demanding and meticulous auto enthusiast, ... Read More

Google logo
Google Nov 1, 2026

Carl Dyson at Checkered Flag Honda was great. Very helpful and friendly. He answered all my questions and addressed all my concerns. He even let me take a second, extended length, test drive to ensure I was completely comfortable with the vehicle. Additionally, I was very impressed that they responded very quickly to my email requesting a written out-the-door price, then honored that price to the dollar. Their up front pricing policy with no haggling makes the process much more user friendly. Finally, I've been researching the Honda Ridgeline for months, and the price I got at Checkered Flag ... Read More

Google logo
Google Oct 31, 2026

Collin was great to work with, answered all questions,multiple test drives,very knowledgable,was not pushy,easy to talk with. Pleasant to do business with. Didnt spend long at dealership to complete transaction

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Nov 1, 2026

Chris was excellent in helping us buy the car we wanted and get our other car traded in. He’s incredibly personable, but also very professional. He made buying a car fun, which is pretty hard to do. You should appreciate young talent when you have it because he’s destined for great things! Thanks Chris!!

Google logo
Google Nov 1, 2026

My wife and I just bought a vehicle we found online from Checkered Flag BMW in VA Beach, and the entire experience was first class with our sales member, Mauricio Suarez! We were dreading working with a dealer for a pre-owned vehicle after past experiences elsewhere, but WOW!... every step of the process exceeded our expectations! Added value, easy, and no hassles from initial contact, visit, test drive, paperwork, and even post-sales support! Mauricio, thanks again for the local dinner recommendation while we waited for traffic on our commute home to subside. I am a demanding and meticulous auto enthusiast, ... Read More

Google logo
Google Nov 1, 2026

Carl Dyson at Checkered Flag Honda was great. Very helpful and friendly. He answered all my questions and addressed all my concerns. He even let me take a second, extended length, test drive to ensure I was completely comfortable with the vehicle. Additionally, I was very impressed that they responded very quickly to my email requesting a written out-the-door price, then honored that price to the dollar. Their up front pricing policy with no haggling makes the process much more user friendly. Finally, I've been researching the Honda Ridgeline for months, and the price I got at Checkered Flag ... Read More

Google logo
Google Oct 31, 2026

Collin was great to work with, answered all questions,multiple test drives,very knowledgable,was not pushy,easy to talk with. Pleasant to do business with. Didnt spend long at dealership to complete transaction

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Nov 1, 2026

Chris was excellent in helping us buy the car we wanted and get our other car traded in. He’s incredibly personable, but also very professional. He made buying a car fun, which is pretty hard to do. You should appreciate young talent when you have it because he’s destined for great things! Thanks Chris!!

Google logo
Google Nov 1, 2026

My wife and I just bought a vehicle we found online from Checkered Flag BMW in VA Beach, and the entire experience was first class with our sales member, Mauricio Suarez! We were dreading working with a dealer for a pre-owned vehicle after past experiences elsewhere, but WOW!... every step of the process exceeded our expectations! Added value, easy, and no hassles from initial contact, visit, test drive, paperwork, and even post-sales support! Mauricio, thanks again for the local dinner recommendation while we waited for traffic on our commute home to subside. I am a demanding and meticulous auto enthusiast, ... Read More

Google logo
Google Nov 1, 2026

Carl Dyson at Checkered Flag Honda was great. Very helpful and friendly. He answered all my questions and addressed all my concerns. He even let me take a second, extended length, test drive to ensure I was completely comfortable with the vehicle. Additionally, I was very impressed that they responded very quickly to my email requesting a written out-the-door price, then honored that price to the dollar. Their up front pricing policy with no haggling makes the process much more user friendly. Finally, I've been researching the Honda Ridgeline for months, and the price I got at Checkered Flag ... Read More

Google logo
Google Oct 31, 2026

Collin was great to work with, answered all questions,multiple test drives,very knowledgable,was not pushy,easy to talk with. Pleasant to do business with. Didnt spend long at dealership to complete transaction

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Nov 1, 2026

Chris was excellent in helping us buy the car we wanted and get our other car traded in. He’s incredibly personable, but also very professional. He made buying a car fun, which is pretty hard to do. You should appreciate young talent when you have it because he’s destined for great things! Thanks Chris!!

Google logo
Google Nov 1, 2026

My wife and I just bought a vehicle we found online from Checkered Flag BMW in VA Beach, and the entire experience was first class with our sales member, Mauricio Suarez! We were dreading working with a dealer for a pre-owned vehicle after past experiences elsewhere, but WOW!... every step of the process exceeded our expectations! Added value, easy, and no hassles from initial contact, visit, test drive, paperwork, and even post-sales support! Mauricio, thanks again for the local dinner recommendation while we waited for traffic on our commute home to subside. I am a demanding and meticulous auto enthusiast, ... Read More

Google logo
Google Nov 1, 2026

Carl Dyson at Checkered Flag Honda was great. Very helpful and friendly. He answered all my questions and addressed all my concerns. He even let me take a second, extended length, test drive to ensure I was completely comfortable with the vehicle. Additionally, I was very impressed that they responded very quickly to my email requesting a written out-the-door price, then honored that price to the dollar. Their up front pricing policy with no haggling makes the process much more user friendly. Finally, I've been researching the Honda Ridgeline for months, and the price I got at Checkered Flag ... Read More

Google logo
Google Oct 31, 2026

Collin was great to work with, answered all questions,multiple test drives,very knowledgable,was not pushy,easy to talk with. Pleasant to do business with. Didnt spend long at dealership to complete transaction

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Nov 1, 2026

Chris was excellent in helping us buy the car we wanted and get our other car traded in. He’s incredibly personable, but also very professional. He made buying a car fun, which is pretty hard to do. You should appreciate young talent when you have it because he’s destined for great things! Thanks Chris!!

Google logo
Google Nov 1, 2026

My wife and I just bought a vehicle we found online from Checkered Flag BMW in VA Beach, and the entire experience was first class with our sales member, Mauricio Suarez! We were dreading working with a dealer for a pre-owned vehicle after past experiences elsewhere, but WOW!... every step of the process exceeded our expectations! Added value, easy, and no hassles from initial contact, visit, test drive, paperwork, and even post-sales support! Mauricio, thanks again for the local dinner recommendation while we waited for traffic on our commute home to subside. I am a demanding and meticulous auto enthusiast, ... Read More

Google logo
Google Nov 1, 2026

Carl Dyson at Checkered Flag Honda was great. Very helpful and friendly. He answered all my questions and addressed all my concerns. He even let me take a second, extended length, test drive to ensure I was completely comfortable with the vehicle. Additionally, I was very impressed that they responded very quickly to my email requesting a written out-the-door price, then honored that price to the dollar. Their up front pricing policy with no haggling makes the process much more user friendly. Finally, I've been researching the Honda Ridgeline for months, and the price I got at Checkered Flag ... Read More

Google logo
Google Oct 31, 2026

Collin was great to work with, answered all questions,multiple test drives,very knowledgable,was not pushy,easy to talk with. Pleasant to do business with. Didnt spend long at dealership to complete transaction

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

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In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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