Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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Google Sep 26, 2026

Michael was absolutely fantastic to work with. He was very helpful, personable, understanding, and never once made me feel pressured or rushed into making a decision. He took the time to answer my questions, explained everything clearly, and was extremely knowledgeable about the vehicles and the entire buying process. What really stood out to me was how humble and genuine he was. He treated me like a person, not just another sale. That made the whole experience comfortable and enjoyable from start to finish. If you're looking for someone who is knowledgeable, respectful, patient, and not pushy, I highly ... Read More

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Google Sep 26, 2026

Great Job

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Google Sep 26, 2026

Geoff did a great job working with us. He walked us through the process and made the experience very easy.

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Google Sep 26, 2026

We just purchased a BMW 330i from Checkered Flag, and it was truly the most exceptional car-buying experience we have ever had. The entire process was smooth and efficient, and every staff member we encountered was kind, welcoming, and professional. We want to give an extra-special thank-you to Demetrius, who was extraordinary from beginning to end. Before we even arrived, he helped us work through all the details and had everything ready when we got there. He thoroughly explained the process and provided several package and financing options so we could choose what worked best for us. Demetrius also went ... Read More

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Google Sep 25, 2026

Patrick was absolutely amazing to work with! From the beginning, he was easy to talk to, personable, and made the entire process feel comfortable instead of stressful. He truly went the extra mile to help us through the approval process and made sure everything worked out for us. What stood out the most was that it never felt like he was just trying to make a sale—he genuinely wanted to make sure we were taken care of and left happy. He kept us informed, answered our questions, and worked hard to get us into a vehicle we absolutely love. ... Read More

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Google Sep 24, 2026

Jack was very professional and knowledgeable helping me buy a used VW golf. I would recommend seeing Jack when you visit checkered Flagg!

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Google Sep 24, 2026

Friendly, no pressure customer service

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Google Sep 24, 2026

Checkered Flag are truly professional and explained everything, thanks Drew for everything 🙌🏾

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Google Sep 22, 2026

Very helpful and honest

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Google Sep 26, 2026

Michael was absolutely fantastic to work with. He was very helpful, personable, understanding, and never once made me feel pressured or rushed into making a decision. He took the time to answer my questions, explained everything clearly, and was extremely knowledgeable about the vehicles and the entire buying process. What really stood out to me was how humble and genuine he was. He treated me like a person, not just another sale. That made the whole experience comfortable and enjoyable from start to finish. If you're looking for someone who is knowledgeable, respectful, patient, and not pushy, I highly ... Read More

Google logo
Google Sep 26, 2026

Great Job

Google logo
Google Sep 26, 2026

Geoff did a great job working with us. He walked us through the process and made the experience very easy.

Google logo
Google Sep 26, 2026

We just purchased a BMW 330i from Checkered Flag, and it was truly the most exceptional car-buying experience we have ever had. The entire process was smooth and efficient, and every staff member we encountered was kind, welcoming, and professional. We want to give an extra-special thank-you to Demetrius, who was extraordinary from beginning to end. Before we even arrived, he helped us work through all the details and had everything ready when we got there. He thoroughly explained the process and provided several package and financing options so we could choose what worked best for us. Demetrius also went ... Read More

Google logo
Google Sep 25, 2026

Patrick was absolutely amazing to work with! From the beginning, he was easy to talk to, personable, and made the entire process feel comfortable instead of stressful. He truly went the extra mile to help us through the approval process and made sure everything worked out for us. What stood out the most was that it never felt like he was just trying to make a sale—he genuinely wanted to make sure we were taken care of and left happy. He kept us informed, answered our questions, and worked hard to get us into a vehicle we absolutely love. ... Read More

Google logo
Google Sep 24, 2026

Jack was very professional and knowledgeable helping me buy a used VW golf. I would recommend seeing Jack when you visit checkered Flagg!

Google logo
Google Sep 24, 2026

Friendly, no pressure customer service

Google logo
Google Sep 24, 2026

Checkered Flag are truly professional and explained everything, thanks Drew for everything 🙌🏾

Google logo
Google Sep 22, 2026

Very helpful and honest

Google logo
Google Sep 26, 2026

Michael was absolutely fantastic to work with. He was very helpful, personable, understanding, and never once made me feel pressured or rushed into making a decision. He took the time to answer my questions, explained everything clearly, and was extremely knowledgeable about the vehicles and the entire buying process. What really stood out to me was how humble and genuine he was. He treated me like a person, not just another sale. That made the whole experience comfortable and enjoyable from start to finish. If you're looking for someone who is knowledgeable, respectful, patient, and not pushy, I highly ... Read More

Google logo
Google Sep 26, 2026

Great Job

Google logo
Google Sep 26, 2026

Geoff did a great job working with us. He walked us through the process and made the experience very easy.

Google logo
Google Sep 26, 2026

We just purchased a BMW 330i from Checkered Flag, and it was truly the most exceptional car-buying experience we have ever had. The entire process was smooth and efficient, and every staff member we encountered was kind, welcoming, and professional. We want to give an extra-special thank-you to Demetrius, who was extraordinary from beginning to end. Before we even arrived, he helped us work through all the details and had everything ready when we got there. He thoroughly explained the process and provided several package and financing options so we could choose what worked best for us. Demetrius also went ... Read More

Google logo
Google Sep 25, 2026

Patrick was absolutely amazing to work with! From the beginning, he was easy to talk to, personable, and made the entire process feel comfortable instead of stressful. He truly went the extra mile to help us through the approval process and made sure everything worked out for us. What stood out the most was that it never felt like he was just trying to make a sale—he genuinely wanted to make sure we were taken care of and left happy. He kept us informed, answered our questions, and worked hard to get us into a vehicle we absolutely love. ... Read More

Google logo
Google Sep 24, 2026

Jack was very professional and knowledgeable helping me buy a used VW golf. I would recommend seeing Jack when you visit checkered Flagg!

Google logo
Google Sep 24, 2026

Friendly, no pressure customer service

Google logo
Google Sep 24, 2026

Checkered Flag are truly professional and explained everything, thanks Drew for everything 🙌🏾

Google logo
Google Sep 22, 2026

Very helpful and honest

Google logo
Google Sep 26, 2026

Michael was absolutely fantastic to work with. He was very helpful, personable, understanding, and never once made me feel pressured or rushed into making a decision. He took the time to answer my questions, explained everything clearly, and was extremely knowledgeable about the vehicles and the entire buying process. What really stood out to me was how humble and genuine he was. He treated me like a person, not just another sale. That made the whole experience comfortable and enjoyable from start to finish. If you're looking for someone who is knowledgeable, respectful, patient, and not pushy, I highly ... Read More

Google logo
Google Sep 26, 2026

Great Job

Google logo
Google Sep 26, 2026

Geoff did a great job working with us. He walked us through the process and made the experience very easy.

Google logo
Google Sep 26, 2026

We just purchased a BMW 330i from Checkered Flag, and it was truly the most exceptional car-buying experience we have ever had. The entire process was smooth and efficient, and every staff member we encountered was kind, welcoming, and professional. We want to give an extra-special thank-you to Demetrius, who was extraordinary from beginning to end. Before we even arrived, he helped us work through all the details and had everything ready when we got there. He thoroughly explained the process and provided several package and financing options so we could choose what worked best for us. Demetrius also went ... Read More

Google logo
Google Sep 25, 2026

Patrick was absolutely amazing to work with! From the beginning, he was easy to talk to, personable, and made the entire process feel comfortable instead of stressful. He truly went the extra mile to help us through the approval process and made sure everything worked out for us. What stood out the most was that it never felt like he was just trying to make a sale—he genuinely wanted to make sure we were taken care of and left happy. He kept us informed, answered our questions, and worked hard to get us into a vehicle we absolutely love. ... Read More

Google logo
Google Sep 24, 2026

Jack was very professional and knowledgeable helping me buy a used VW golf. I would recommend seeing Jack when you visit checkered Flagg!

Google logo
Google Sep 24, 2026

Friendly, no pressure customer service

Google logo
Google Sep 24, 2026

Checkered Flag are truly professional and explained everything, thanks Drew for everything 🙌🏾

Google logo
Google Sep 22, 2026

Very helpful and honest

Google logo
Google Sep 26, 2026

Michael was absolutely fantastic to work with. He was very helpful, personable, understanding, and never once made me feel pressured or rushed into making a decision. He took the time to answer my questions, explained everything clearly, and was extremely knowledgeable about the vehicles and the entire buying process. What really stood out to me was how humble and genuine he was. He treated me like a person, not just another sale. That made the whole experience comfortable and enjoyable from start to finish. If you're looking for someone who is knowledgeable, respectful, patient, and not pushy, I highly ... Read More

Google logo
Google Sep 26, 2026

Great Job

Google logo
Google Sep 26, 2026

Geoff did a great job working with us. He walked us through the process and made the experience very easy.

Google logo
Google Sep 26, 2026

We just purchased a BMW 330i from Checkered Flag, and it was truly the most exceptional car-buying experience we have ever had. The entire process was smooth and efficient, and every staff member we encountered was kind, welcoming, and professional. We want to give an extra-special thank-you to Demetrius, who was extraordinary from beginning to end. Before we even arrived, he helped us work through all the details and had everything ready when we got there. He thoroughly explained the process and provided several package and financing options so we could choose what worked best for us. Demetrius also went ... Read More

Google logo
Google Sep 25, 2026

Patrick was absolutely amazing to work with! From the beginning, he was easy to talk to, personable, and made the entire process feel comfortable instead of stressful. He truly went the extra mile to help us through the approval process and made sure everything worked out for us. What stood out the most was that it never felt like he was just trying to make a sale—he genuinely wanted to make sure we were taken care of and left happy. He kept us informed, answered our questions, and worked hard to get us into a vehicle we absolutely love. ... Read More

Google logo
Google Sep 24, 2026

Jack was very professional and knowledgeable helping me buy a used VW golf. I would recommend seeing Jack when you visit checkered Flagg!

Google logo
Google Sep 24, 2026

Friendly, no pressure customer service

Google logo
Google Sep 24, 2026

Checkered Flag are truly professional and explained everything, thanks Drew for everything 🙌🏾

Google logo
Google Sep 22, 2026

Very helpful and honest

Google logo
Google Sep 26, 2026

Michael was absolutely fantastic to work with. He was very helpful, personable, understanding, and never once made me feel pressured or rushed into making a decision. He took the time to answer my questions, explained everything clearly, and was extremely knowledgeable about the vehicles and the entire buying process. What really stood out to me was how humble and genuine he was. He treated me like a person, not just another sale. That made the whole experience comfortable and enjoyable from start to finish. If you're looking for someone who is knowledgeable, respectful, patient, and not pushy, I highly ... Read More

Google logo
Google Sep 26, 2026

Great Job

Google logo
Google Sep 26, 2026

Geoff did a great job working with us. He walked us through the process and made the experience very easy.

Google logo
Google Sep 26, 2026

We just purchased a BMW 330i from Checkered Flag, and it was truly the most exceptional car-buying experience we have ever had. The entire process was smooth and efficient, and every staff member we encountered was kind, welcoming, and professional. We want to give an extra-special thank-you to Demetrius, who was extraordinary from beginning to end. Before we even arrived, he helped us work through all the details and had everything ready when we got there. He thoroughly explained the process and provided several package and financing options so we could choose what worked best for us. Demetrius also went ... Read More

Google logo
Google Sep 25, 2026

Patrick was absolutely amazing to work with! From the beginning, he was easy to talk to, personable, and made the entire process feel comfortable instead of stressful. He truly went the extra mile to help us through the approval process and made sure everything worked out for us. What stood out the most was that it never felt like he was just trying to make a sale—he genuinely wanted to make sure we were taken care of and left happy. He kept us informed, answered our questions, and worked hard to get us into a vehicle we absolutely love. ... Read More

Google logo
Google Sep 24, 2026

Jack was very professional and knowledgeable helping me buy a used VW golf. I would recommend seeing Jack when you visit checkered Flagg!

Google logo
Google Sep 24, 2026

Friendly, no pressure customer service

Google logo
Google Sep 24, 2026

Checkered Flag are truly professional and explained everything, thanks Drew for everything 🙌🏾

Google logo
Google Sep 22, 2026

Very helpful and honest

Google logo
Google Sep 26, 2026

Michael was absolutely fantastic to work with. He was very helpful, personable, understanding, and never once made me feel pressured or rushed into making a decision. He took the time to answer my questions, explained everything clearly, and was extremely knowledgeable about the vehicles and the entire buying process. What really stood out to me was how humble and genuine he was. He treated me like a person, not just another sale. That made the whole experience comfortable and enjoyable from start to finish. If you're looking for someone who is knowledgeable, respectful, patient, and not pushy, I highly ... Read More

Google logo
Google Sep 26, 2026

Great Job

Google logo
Google Sep 26, 2026

Geoff did a great job working with us. He walked us through the process and made the experience very easy.

Google logo
Google Sep 26, 2026

We just purchased a BMW 330i from Checkered Flag, and it was truly the most exceptional car-buying experience we have ever had. The entire process was smooth and efficient, and every staff member we encountered was kind, welcoming, and professional. We want to give an extra-special thank-you to Demetrius, who was extraordinary from beginning to end. Before we even arrived, he helped us work through all the details and had everything ready when we got there. He thoroughly explained the process and provided several package and financing options so we could choose what worked best for us. Demetrius also went ... Read More

Google logo
Google Sep 25, 2026

Patrick was absolutely amazing to work with! From the beginning, he was easy to talk to, personable, and made the entire process feel comfortable instead of stressful. He truly went the extra mile to help us through the approval process and made sure everything worked out for us. What stood out the most was that it never felt like he was just trying to make a sale—he genuinely wanted to make sure we were taken care of and left happy. He kept us informed, answered our questions, and worked hard to get us into a vehicle we absolutely love. ... Read More

Google logo
Google Sep 24, 2026

Jack was very professional and knowledgeable helping me buy a used VW golf. I would recommend seeing Jack when you visit checkered Flagg!

Google logo
Google Sep 24, 2026

Friendly, no pressure customer service

Google logo
Google Sep 24, 2026

Checkered Flag are truly professional and explained everything, thanks Drew for everything 🙌🏾

Google logo
Google Sep 22, 2026

Very helpful and honest

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3 Day Money-Back Guarantee

In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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