Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

Google logo
Google Oct 9, 2026

Great experience from the beginning. Mauricio helped us and he delivered. We went not expecting good results and Mauricio, and the Checkered Flag team, did everything in their hands to help us. We couldn’t be happier with the results and were able to bring home our X5, and with a great price. Mauricio was very patient with us and always treated us with a smile. We are very grateful for all his assistance and we will definitely recommend BMW Checkered Flag to anyone. Thank you Mauricio and Checkered Flag team.

Google logo
Google Oct 7, 2026

Geoffrey Warded was extremely helpful to us and made the entire purchase process very easy and straight forward.

Google logo
Google Oct 7, 2026

Monica Ellis , and Julian the mechanic are so great to work with, I recommend this location to anyone, great customer service 🏆

Google logo
Google Oct 7, 2026

Great buying experience. My sale associate, Mauricio, was very knowledgeable and professional. I love the transparent purchasing process where you can see all the transactions going on the TV screen in front of you. The process was smooth and pleasant and I love my new BMW!

Google logo
Google Oct 6, 2026

The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!

Google logo
Google Oct 6, 2026

I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More

Google logo
Google Oct 6, 2026

Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.

Google logo
Google Oct 6, 2026

Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.

Google logo
Google Oct 9, 2026

Great experience from the beginning. Mauricio helped us and he delivered. We went not expecting good results and Mauricio, and the Checkered Flag team, did everything in their hands to help us. We couldn’t be happier with the results and were able to bring home our X5, and with a great price. Mauricio was very patient with us and always treated us with a smile. We are very grateful for all his assistance and we will definitely recommend BMW Checkered Flag to anyone. Thank you Mauricio and Checkered Flag team.

Google logo
Google Oct 7, 2026

Geoffrey Warded was extremely helpful to us and made the entire purchase process very easy and straight forward.

Google logo
Google Oct 7, 2026

Monica Ellis , and Julian the mechanic are so great to work with, I recommend this location to anyone, great customer service 🏆

Google logo
Google Oct 7, 2026

Great buying experience. My sale associate, Mauricio, was very knowledgeable and professional. I love the transparent purchasing process where you can see all the transactions going on the TV screen in front of you. The process was smooth and pleasant and I love my new BMW!

Google logo
Google Oct 6, 2026

The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!

Google logo
Google Oct 6, 2026

I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More

Google logo
Google Oct 6, 2026

Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.

Google logo
Google Oct 6, 2026

Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.

Google logo
Google Oct 9, 2026

Great experience from the beginning. Mauricio helped us and he delivered. We went not expecting good results and Mauricio, and the Checkered Flag team, did everything in their hands to help us. We couldn’t be happier with the results and were able to bring home our X5, and with a great price. Mauricio was very patient with us and always treated us with a smile. We are very grateful for all his assistance and we will definitely recommend BMW Checkered Flag to anyone. Thank you Mauricio and Checkered Flag team.

Google logo
Google Oct 7, 2026

Geoffrey Warded was extremely helpful to us and made the entire purchase process very easy and straight forward.

Google logo
Google Oct 7, 2026

Monica Ellis , and Julian the mechanic are so great to work with, I recommend this location to anyone, great customer service 🏆

Google logo
Google Oct 7, 2026

Great buying experience. My sale associate, Mauricio, was very knowledgeable and professional. I love the transparent purchasing process where you can see all the transactions going on the TV screen in front of you. The process was smooth and pleasant and I love my new BMW!

Google logo
Google Oct 6, 2026

The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!

Google logo
Google Oct 6, 2026

I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More

Google logo
Google Oct 6, 2026

Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.

Google logo
Google Oct 6, 2026

Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.

Google logo
Google Oct 9, 2026

Great experience from the beginning. Mauricio helped us and he delivered. We went not expecting good results and Mauricio, and the Checkered Flag team, did everything in their hands to help us. We couldn’t be happier with the results and were able to bring home our X5, and with a great price. Mauricio was very patient with us and always treated us with a smile. We are very grateful for all his assistance and we will definitely recommend BMW Checkered Flag to anyone. Thank you Mauricio and Checkered Flag team.

Google logo
Google Oct 7, 2026

Geoffrey Warded was extremely helpful to us and made the entire purchase process very easy and straight forward.

Google logo
Google Oct 7, 2026

Monica Ellis , and Julian the mechanic are so great to work with, I recommend this location to anyone, great customer service 🏆

Google logo
Google Oct 7, 2026

Great buying experience. My sale associate, Mauricio, was very knowledgeable and professional. I love the transparent purchasing process where you can see all the transactions going on the TV screen in front of you. The process was smooth and pleasant and I love my new BMW!

Google logo
Google Oct 6, 2026

The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!

Google logo
Google Oct 6, 2026

I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More

Google logo
Google Oct 6, 2026

Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.

Google logo
Google Oct 6, 2026

Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.

Google logo
Google Oct 9, 2026

Great experience from the beginning. Mauricio helped us and he delivered. We went not expecting good results and Mauricio, and the Checkered Flag team, did everything in their hands to help us. We couldn’t be happier with the results and were able to bring home our X5, and with a great price. Mauricio was very patient with us and always treated us with a smile. We are very grateful for all his assistance and we will definitely recommend BMW Checkered Flag to anyone. Thank you Mauricio and Checkered Flag team.

Google logo
Google Oct 7, 2026

Geoffrey Warded was extremely helpful to us and made the entire purchase process very easy and straight forward.

Google logo
Google Oct 7, 2026

Monica Ellis , and Julian the mechanic are so great to work with, I recommend this location to anyone, great customer service 🏆

Google logo
Google Oct 7, 2026

Great buying experience. My sale associate, Mauricio, was very knowledgeable and professional. I love the transparent purchasing process where you can see all the transactions going on the TV screen in front of you. The process was smooth and pleasant and I love my new BMW!

Google logo
Google Oct 6, 2026

The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!

Google logo
Google Oct 6, 2026

I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More

Google logo
Google Oct 6, 2026

Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.

Google logo
Google Oct 6, 2026

Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.

Google logo
Google Oct 9, 2026

Great experience from the beginning. Mauricio helped us and he delivered. We went not expecting good results and Mauricio, and the Checkered Flag team, did everything in their hands to help us. We couldn’t be happier with the results and were able to bring home our X5, and with a great price. Mauricio was very patient with us and always treated us with a smile. We are very grateful for all his assistance and we will definitely recommend BMW Checkered Flag to anyone. Thank you Mauricio and Checkered Flag team.

Google logo
Google Oct 7, 2026

Geoffrey Warded was extremely helpful to us and made the entire purchase process very easy and straight forward.

Google logo
Google Oct 7, 2026

Monica Ellis , and Julian the mechanic are so great to work with, I recommend this location to anyone, great customer service 🏆

Google logo
Google Oct 7, 2026

Great buying experience. My sale associate, Mauricio, was very knowledgeable and professional. I love the transparent purchasing process where you can see all the transactions going on the TV screen in front of you. The process was smooth and pleasant and I love my new BMW!

Google logo
Google Oct 6, 2026

The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!

Google logo
Google Oct 6, 2026

I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More

Google logo
Google Oct 6, 2026

Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.

Google logo
Google Oct 6, 2026

Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.

Google logo
Google Oct 9, 2026

Great experience from the beginning. Mauricio helped us and he delivered. We went not expecting good results and Mauricio, and the Checkered Flag team, did everything in their hands to help us. We couldn’t be happier with the results and were able to bring home our X5, and with a great price. Mauricio was very patient with us and always treated us with a smile. We are very grateful for all his assistance and we will definitely recommend BMW Checkered Flag to anyone. Thank you Mauricio and Checkered Flag team.

Google logo
Google Oct 7, 2026

Geoffrey Warded was extremely helpful to us and made the entire purchase process very easy and straight forward.

Google logo
Google Oct 7, 2026

Monica Ellis , and Julian the mechanic are so great to work with, I recommend this location to anyone, great customer service 🏆

Google logo
Google Oct 7, 2026

Great buying experience. My sale associate, Mauricio, was very knowledgeable and professional. I love the transparent purchasing process where you can see all the transactions going on the TV screen in front of you. The process was smooth and pleasant and I love my new BMW!

Google logo
Google Oct 6, 2026

The time I dropped off my truck the specialist was friendly even though it was 0700 am my service specialist Dallas who is an awesome person and always makes my visit worthwhile and informative step by step information as needed I really appreciate it!

Google logo
Google Oct 6, 2026

I had what could only be described as the pleasure you get from Chick Fil A from the Terrific Timma and the Meticulous Greg. Timma kept me in the loop during my Jetta repair and found solutions amongst her coworkers and was able to return my Jetta in a working condition. Greg was extremely thorough, diagnosed things in my car, that wouldn't come up on some Code finder. I am an advocate for customer service and I was super happy to have been kept in the loop and know what was going on with my whip every step of ... Read More

Google logo
Google Oct 6, 2026

Recently traded in my 2007 hyundai tucson. I got in touch with a Honda representative named Carl. He was amazing at what he does. He got me into my new Jeep Patriot and went above and beyond yo get me a great deal and put in so much quality care. If your looking for a perfect experience and a rep who is great at his trade. Please go see Mr. Carl.

Google logo
Google Oct 6, 2026

Kai A. and the team at Checkered Flag Honda dedicated 3 days to accommodating me at every step through the purchase process. They went above and beyond to assist me in securing favorable financing but it was the kind/caring approach, commitment to the customer and dedication to the success of the deal that were vital to navigating a complex situation and achieving a successful outcome. His parting gesture was not only thoughtful but extremely kind and sincere. Thank you Kai A. and the team at Checkered Flag Honda for making my first trip to Virginia a memorable one.

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In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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