Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

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Google Oct 20, 2026

Wonderful experience at Checkered Flag in VA beach. We worked with Michael who is fabulous! There is no haggling what you see in the window is the price you pay. We bought the SUV for my husband but I’m now planning on coming back when it’s turn to purchase a new car. Again thank you Michael.

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Google Oct 20, 2026

Love Cam, he was amazing and patient.

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Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

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Google Oct 19, 2026

Knowledgeable,professional,courteous and patient Customer Service oriented Highly recommend

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Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

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Google Oct 17, 2026

Geoff was very knowledgeable of the vehicles. He made this much less stressful than I had envisioned when switching to electric. He listened to our families needs and helped us make a solid informed decision. Nothing felt like a sales pitch but felt like a solution. Thanks Geoff. We’ll be back when we switch my wife’s car.

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Google Oct 12, 2026

I had an appointment but it still took over an hour for the technician to get to my vehicle. Very disappointing. Waited for hours. Had to leave without getting my car fixed because the wait was too long (MIND YOU - I HAD AN APPOINTMENT) and I had to get to work 👎

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Google Oct 8, 2026

I called today because I need a new key for my car. I spoke first to a female who asked me for info which I gave. She then transferred me to parts where a young man answered the phone. I told him what I needed. He asked if I had my VIN number. I said I was driving but he should be able to see that information in the records - he said “I’m PARTS”. I asked if they shared computers. He repeated “I’m parts”. I said you’re the person they sent me to, if that’s ... Read More

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Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 20, 2026

Wonderful experience at Checkered Flag in VA beach. We worked with Michael who is fabulous! There is no haggling what you see in the window is the price you pay. We bought the SUV for my husband but I’m now planning on coming back when it’s turn to purchase a new car. Again thank you Michael.

Google logo
Google Oct 20, 2026

Love Cam, he was amazing and patient.

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Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 19, 2026

Knowledgeable,professional,courteous and patient Customer Service oriented Highly recommend

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Oct 17, 2026

Geoff was very knowledgeable of the vehicles. He made this much less stressful than I had envisioned when switching to electric. He listened to our families needs and helped us make a solid informed decision. Nothing felt like a sales pitch but felt like a solution. Thanks Geoff. We’ll be back when we switch my wife’s car.

Google logo
Google Oct 12, 2026

I had an appointment but it still took over an hour for the technician to get to my vehicle. Very disappointing. Waited for hours. Had to leave without getting my car fixed because the wait was too long (MIND YOU - I HAD AN APPOINTMENT) and I had to get to work 👎

Google logo
Google Oct 8, 2026

I called today because I need a new key for my car. I spoke first to a female who asked me for info which I gave. She then transferred me to parts where a young man answered the phone. I told him what I needed. He asked if I had my VIN number. I said I was driving but he should be able to see that information in the records - he said “I’m PARTS”. I asked if they shared computers. He repeated “I’m parts”. I said you’re the person they sent me to, if that’s ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 20, 2026

Wonderful experience at Checkered Flag in VA beach. We worked with Michael who is fabulous! There is no haggling what you see in the window is the price you pay. We bought the SUV for my husband but I’m now planning on coming back when it’s turn to purchase a new car. Again thank you Michael.

Google logo
Google Oct 20, 2026

Love Cam, he was amazing and patient.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 19, 2026

Knowledgeable,professional,courteous and patient Customer Service oriented Highly recommend

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Oct 17, 2026

Geoff was very knowledgeable of the vehicles. He made this much less stressful than I had envisioned when switching to electric. He listened to our families needs and helped us make a solid informed decision. Nothing felt like a sales pitch but felt like a solution. Thanks Geoff. We’ll be back when we switch my wife’s car.

Google logo
Google Oct 12, 2026

I had an appointment but it still took over an hour for the technician to get to my vehicle. Very disappointing. Waited for hours. Had to leave without getting my car fixed because the wait was too long (MIND YOU - I HAD AN APPOINTMENT) and I had to get to work 👎

Google logo
Google Oct 8, 2026

I called today because I need a new key for my car. I spoke first to a female who asked me for info which I gave. She then transferred me to parts where a young man answered the phone. I told him what I needed. He asked if I had my VIN number. I said I was driving but he should be able to see that information in the records - he said “I’m PARTS”. I asked if they shared computers. He repeated “I’m parts”. I said you’re the person they sent me to, if that’s ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 20, 2026

Wonderful experience at Checkered Flag in VA beach. We worked with Michael who is fabulous! There is no haggling what you see in the window is the price you pay. We bought the SUV for my husband but I’m now planning on coming back when it’s turn to purchase a new car. Again thank you Michael.

Google logo
Google Oct 20, 2026

Love Cam, he was amazing and patient.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 19, 2026

Knowledgeable,professional,courteous and patient Customer Service oriented Highly recommend

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Oct 17, 2026

Geoff was very knowledgeable of the vehicles. He made this much less stressful than I had envisioned when switching to electric. He listened to our families needs and helped us make a solid informed decision. Nothing felt like a sales pitch but felt like a solution. Thanks Geoff. We’ll be back when we switch my wife’s car.

Google logo
Google Oct 12, 2026

I had an appointment but it still took over an hour for the technician to get to my vehicle. Very disappointing. Waited for hours. Had to leave without getting my car fixed because the wait was too long (MIND YOU - I HAD AN APPOINTMENT) and I had to get to work 👎

Google logo
Google Oct 8, 2026

I called today because I need a new key for my car. I spoke first to a female who asked me for info which I gave. She then transferred me to parts where a young man answered the phone. I told him what I needed. He asked if I had my VIN number. I said I was driving but he should be able to see that information in the records - he said “I’m PARTS”. I asked if they shared computers. He repeated “I’m parts”. I said you’re the person they sent me to, if that’s ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 20, 2026

Wonderful experience at Checkered Flag in VA beach. We worked with Michael who is fabulous! There is no haggling what you see in the window is the price you pay. We bought the SUV for my husband but I’m now planning on coming back when it’s turn to purchase a new car. Again thank you Michael.

Google logo
Google Oct 20, 2026

Love Cam, he was amazing and patient.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 19, 2026

Knowledgeable,professional,courteous and patient Customer Service oriented Highly recommend

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Oct 17, 2026

Geoff was very knowledgeable of the vehicles. He made this much less stressful than I had envisioned when switching to electric. He listened to our families needs and helped us make a solid informed decision. Nothing felt like a sales pitch but felt like a solution. Thanks Geoff. We’ll be back when we switch my wife’s car.

Google logo
Google Oct 12, 2026

I had an appointment but it still took over an hour for the technician to get to my vehicle. Very disappointing. Waited for hours. Had to leave without getting my car fixed because the wait was too long (MIND YOU - I HAD AN APPOINTMENT) and I had to get to work 👎

Google logo
Google Oct 8, 2026

I called today because I need a new key for my car. I spoke first to a female who asked me for info which I gave. She then transferred me to parts where a young man answered the phone. I told him what I needed. He asked if I had my VIN number. I said I was driving but he should be able to see that information in the records - he said “I’m PARTS”. I asked if they shared computers. He repeated “I’m parts”. I said you’re the person they sent me to, if that’s ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 20, 2026

Wonderful experience at Checkered Flag in VA beach. We worked with Michael who is fabulous! There is no haggling what you see in the window is the price you pay. We bought the SUV for my husband but I’m now planning on coming back when it’s turn to purchase a new car. Again thank you Michael.

Google logo
Google Oct 20, 2026

Love Cam, he was amazing and patient.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 19, 2026

Knowledgeable,professional,courteous and patient Customer Service oriented Highly recommend

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Oct 17, 2026

Geoff was very knowledgeable of the vehicles. He made this much less stressful than I had envisioned when switching to electric. He listened to our families needs and helped us make a solid informed decision. Nothing felt like a sales pitch but felt like a solution. Thanks Geoff. We’ll be back when we switch my wife’s car.

Google logo
Google Oct 12, 2026

I had an appointment but it still took over an hour for the technician to get to my vehicle. Very disappointing. Waited for hours. Had to leave without getting my car fixed because the wait was too long (MIND YOU - I HAD AN APPOINTMENT) and I had to get to work 👎

Google logo
Google Oct 8, 2026

I called today because I need a new key for my car. I spoke first to a female who asked me for info which I gave. She then transferred me to parts where a young man answered the phone. I told him what I needed. He asked if I had my VIN number. I said I was driving but he should be able to see that information in the records - he said “I’m PARTS”. I asked if they shared computers. He repeated “I’m parts”. I said you’re the person they sent me to, if that’s ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 20, 2026

Wonderful experience at Checkered Flag in VA beach. We worked with Michael who is fabulous! There is no haggling what you see in the window is the price you pay. We bought the SUV for my husband but I’m now planning on coming back when it’s turn to purchase a new car. Again thank you Michael.

Google logo
Google Oct 20, 2026

Love Cam, he was amazing and patient.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 19, 2026

Knowledgeable,professional,courteous and patient Customer Service oriented Highly recommend

Google logo
Google Oct 17, 2026

UPDATE. It has now been a full month since I purchased this vehicle, and the cruise control defect is still not fixed. Despite my initial review 3 weeks ago, the dealership’s service team and management have subjected me to endless broken promises and zero communication. I was given false completion dates ("it'll be fixed next Monday") for two consecutive weeks while nothing was done. It took me physically walking back into the dealership today and demanding accountability to even get a rental car. A dealership that sells a car with a safety defect and then stringing a ... Read More

Google logo
Google Oct 17, 2026

Geoff was very knowledgeable of the vehicles. He made this much less stressful than I had envisioned when switching to electric. He listened to our families needs and helped us make a solid informed decision. Nothing felt like a sales pitch but felt like a solution. Thanks Geoff. We’ll be back when we switch my wife’s car.

Google logo
Google Oct 12, 2026

I had an appointment but it still took over an hour for the technician to get to my vehicle. Very disappointing. Waited for hours. Had to leave without getting my car fixed because the wait was too long (MIND YOU - I HAD AN APPOINTMENT) and I had to get to work 👎

Google logo
Google Oct 8, 2026

I called today because I need a new key for my car. I spoke first to a female who asked me for info which I gave. She then transferred me to parts where a young man answered the phone. I told him what I needed. He asked if I had my VIN number. I said I was driving but he should be able to see that information in the records - he said “I’m PARTS”. I asked if they shared computers. He repeated “I’m parts”. I said you’re the person they sent me to, if that’s ... Read More

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In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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