More than 15,000 5-Star Ratings across our Checkered Flag Dealerships
Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.
I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!
Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience
Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.
awesome business! The buying a new vehicle process was actually enjoyable!
Bought a 2027 HRV-EXL last week. Tom Torres greeted me. He let me take my time and look around. Later I went back to Tom, said I was interested in a new HRV. He went over it with me. I got a great trade in value for my CRV EXL. After seeing the Checkered Flag price for the new auto. We went through all the various plans offered. (no pressure, just information. ) I bought the HRV-EXL, came back the next day with a couple of questions about the HRV. He helped me understand how some settings worked.
It was a pleasant ... Read More DealerRater - Jul 3, 2026
We just purchased a new Honda at Checkered Flag. Our sales person, Kai Adkins, was great to work with! He was knowledgeable and very helpful throughout the buying process. Thank you, Kai!
Kai do a very very good job! He replied the message very fast, and ever process is pretty smooth! If I need to buy a Honda again, I will buy it here!
Hey I hope it's not too late, but I just wanted to give a HUGE shoutout to Tomas my salesperson!! I have to say this is the best customer service I've ever gotten. It felt like I was talking to a friend or someone I already knew with how spot on he curated the car I wanted. I legit gave him a couple details and price range and he found the perfect car in less than an hour!!! He was kind, friendly, and not trying to sell me on things I really didn't want. This place is ... Read More Google - Jun 29, 2026
The ease of buying a car from Geoff. We have bought 3 cars from him. He has been very easy to work with and he is very helpful and friendly. He has worked with us to get the best price for our new car.
Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.
I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!
Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience
Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.
awesome business! The buying a new vehicle process was actually enjoyable!
Bought a 2027 HRV-EXL last week. Tom Torres greeted me. He let me take my time and look around. Later I went back to Tom, said I was interested in a new HRV. He went over it with me. I got a great trade in value for my CRV EXL. After seeing the Checkered Flag price for the new auto. We went through all the various plans offered. (no pressure, just information. ) I bought the HRV-EXL, came back the next day with a couple of questions about the HRV. He helped me understand how some settings worked.
It was a pleasant ... Read More DealerRater - Jul 3, 2026
We just purchased a new Honda at Checkered Flag. Our sales person, Kai Adkins, was great to work with! He was knowledgeable and very helpful throughout the buying process. Thank you, Kai!
Kai do a very very good job! He replied the message very fast, and ever process is pretty smooth! If I need to buy a Honda again, I will buy it here!
Hey I hope it's not too late, but I just wanted to give a HUGE shoutout to Tomas my salesperson!! I have to say this is the best customer service I've ever gotten. It felt like I was talking to a friend or someone I already knew with how spot on he curated the car I wanted. I legit gave him a couple details and price range and he found the perfect car in less than an hour!!! He was kind, friendly, and not trying to sell me on things I really didn't want. This place is ... Read More Google - Jun 29, 2026
The ease of buying a car from Geoff. We have bought 3 cars from him. He has been very easy to work with and he is very helpful and friendly. He has worked with us to get the best price for our new car.
Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.
I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!
Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience
Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.
awesome business! The buying a new vehicle process was actually enjoyable!
Bought a 2027 HRV-EXL last week. Tom Torres greeted me. He let me take my time and look around. Later I went back to Tom, said I was interested in a new HRV. He went over it with me. I got a great trade in value for my CRV EXL. After seeing the Checkered Flag price for the new auto. We went through all the various plans offered. (no pressure, just information. ) I bought the HRV-EXL, came back the next day with a couple of questions about the HRV. He helped me understand how some settings worked.
It was a pleasant ... Read More DealerRater - Jul 3, 2026
We just purchased a new Honda at Checkered Flag. Our sales person, Kai Adkins, was great to work with! He was knowledgeable and very helpful throughout the buying process. Thank you, Kai!
Kai do a very very good job! He replied the message very fast, and ever process is pretty smooth! If I need to buy a Honda again, I will buy it here!
Hey I hope it's not too late, but I just wanted to give a HUGE shoutout to Tomas my salesperson!! I have to say this is the best customer service I've ever gotten. It felt like I was talking to a friend or someone I already knew with how spot on he curated the car I wanted. I legit gave him a couple details and price range and he found the perfect car in less than an hour!!! He was kind, friendly, and not trying to sell me on things I really didn't want. This place is ... Read More Google - Jun 29, 2026
The ease of buying a car from Geoff. We have bought 3 cars from him. He has been very easy to work with and he is very helpful and friendly. He has worked with us to get the best price for our new car.
Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.
I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!
Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience
Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.
awesome business! The buying a new vehicle process was actually enjoyable!
Bought a 2027 HRV-EXL last week. Tom Torres greeted me. He let me take my time and look around. Later I went back to Tom, said I was interested in a new HRV. He went over it with me. I got a great trade in value for my CRV EXL. After seeing the Checkered Flag price for the new auto. We went through all the various plans offered. (no pressure, just information. ) I bought the HRV-EXL, came back the next day with a couple of questions about the HRV. He helped me understand how some settings worked.
It was a pleasant ... Read More DealerRater - Jul 3, 2026
We just purchased a new Honda at Checkered Flag. Our sales person, Kai Adkins, was great to work with! He was knowledgeable and very helpful throughout the buying process. Thank you, Kai!
Kai do a very very good job! He replied the message very fast, and ever process is pretty smooth! If I need to buy a Honda again, I will buy it here!
Hey I hope it's not too late, but I just wanted to give a HUGE shoutout to Tomas my salesperson!! I have to say this is the best customer service I've ever gotten. It felt like I was talking to a friend or someone I already knew with how spot on he curated the car I wanted. I legit gave him a couple details and price range and he found the perfect car in less than an hour!!! He was kind, friendly, and not trying to sell me on things I really didn't want. This place is ... Read More Google - Jun 29, 2026
The ease of buying a car from Geoff. We have bought 3 cars from him. He has been very easy to work with and he is very helpful and friendly. He has worked with us to get the best price for our new car.
Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.
I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!
Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience
Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.
awesome business! The buying a new vehicle process was actually enjoyable!
Bought a 2027 HRV-EXL last week. Tom Torres greeted me. He let me take my time and look around. Later I went back to Tom, said I was interested in a new HRV. He went over it with me. I got a great trade in value for my CRV EXL. After seeing the Checkered Flag price for the new auto. We went through all the various plans offered. (no pressure, just information. ) I bought the HRV-EXL, came back the next day with a couple of questions about the HRV. He helped me understand how some settings worked.
It was a pleasant ... Read More DealerRater - Jul 3, 2026
We just purchased a new Honda at Checkered Flag. Our sales person, Kai Adkins, was great to work with! He was knowledgeable and very helpful throughout the buying process. Thank you, Kai!
Kai do a very very good job! He replied the message very fast, and ever process is pretty smooth! If I need to buy a Honda again, I will buy it here!
Hey I hope it's not too late, but I just wanted to give a HUGE shoutout to Tomas my salesperson!! I have to say this is the best customer service I've ever gotten. It felt like I was talking to a friend or someone I already knew with how spot on he curated the car I wanted. I legit gave him a couple details and price range and he found the perfect car in less than an hour!!! He was kind, friendly, and not trying to sell me on things I really didn't want. This place is ... Read More Google - Jun 29, 2026
The ease of buying a car from Geoff. We have bought 3 cars from him. He has been very easy to work with and he is very helpful and friendly. He has worked with us to get the best price for our new car.
Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.
I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!
Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience
Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.
awesome business! The buying a new vehicle process was actually enjoyable!
Bought a 2027 HRV-EXL last week. Tom Torres greeted me. He let me take my time and look around. Later I went back to Tom, said I was interested in a new HRV. He went over it with me. I got a great trade in value for my CRV EXL. After seeing the Checkered Flag price for the new auto. We went through all the various plans offered. (no pressure, just information. ) I bought the HRV-EXL, came back the next day with a couple of questions about the HRV. He helped me understand how some settings worked.
It was a pleasant ... Read More DealerRater - Jul 3, 2026
We just purchased a new Honda at Checkered Flag. Our sales person, Kai Adkins, was great to work with! He was knowledgeable and very helpful throughout the buying process. Thank you, Kai!
Kai do a very very good job! He replied the message very fast, and ever process is pretty smooth! If I need to buy a Honda again, I will buy it here!
Hey I hope it's not too late, but I just wanted to give a HUGE shoutout to Tomas my salesperson!! I have to say this is the best customer service I've ever gotten. It felt like I was talking to a friend or someone I already knew with how spot on he curated the car I wanted. I legit gave him a couple details and price range and he found the perfect car in less than an hour!!! He was kind, friendly, and not trying to sell me on things I really didn't want. This place is ... Read More Google - Jun 29, 2026
The ease of buying a car from Geoff. We have bought 3 cars from him. He has been very easy to work with and he is very helpful and friendly. He has worked with us to get the best price for our new car.
Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.
I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!
Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience
Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.
awesome business! The buying a new vehicle process was actually enjoyable!
Bought a 2027 HRV-EXL last week. Tom Torres greeted me. He let me take my time and look around. Later I went back to Tom, said I was interested in a new HRV. He went over it with me. I got a great trade in value for my CRV EXL. After seeing the Checkered Flag price for the new auto. We went through all the various plans offered. (no pressure, just information. ) I bought the HRV-EXL, came back the next day with a couple of questions about the HRV. He helped me understand how some settings worked.
It was a pleasant ... Read More DealerRater - Jul 3, 2026
We just purchased a new Honda at Checkered Flag. Our sales person, Kai Adkins, was great to work with! He was knowledgeable and very helpful throughout the buying process. Thank you, Kai!
Kai do a very very good job! He replied the message very fast, and ever process is pretty smooth! If I need to buy a Honda again, I will buy it here!
Hey I hope it's not too late, but I just wanted to give a HUGE shoutout to Tomas my salesperson!! I have to say this is the best customer service I've ever gotten. It felt like I was talking to a friend or someone I already knew with how spot on he curated the car I wanted. I legit gave him a couple details and price range and he found the perfect car in less than an hour!!! He was kind, friendly, and not trying to sell me on things I really didn't want. This place is ... Read More Google - Jun 29, 2026
The ease of buying a car from Geoff. We have bought 3 cars from him. He has been very easy to work with and he is very helpful and friendly. He has worked with us to get the best price for our new car.
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In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.
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Welcome to Checkered Flag
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Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.
By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.
At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.
Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!
Visit Checkered Flag Today!
We have 15 Checkered Flag Locations at your service.
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