Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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Google Jul 15, 2026

Great customer service! Fast and easy!

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Google Jul 14, 2026

Great experience. Got inspection done and working on fixing the ac. Would recommend this place to anyone needing their car serviced.

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Google Jul 14, 2026

“Pam” the ai assistant with the obnoxiously loud background noise (typing and chattering), is unhelpful, and insanely annoying to deal with. Stop being cheap, just have a real human pick up the phone.

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Google Jul 9, 2026

I had an amazing experience buying my Honda Passport with Kai Adkins. He made the entire process unbelievably easy — no pressure, no confusion, just smooth, clear, and efficient from start to finish. Kai was professional, patient, and genuinely focused on making sure I got exactly what I wanted. If you’re looking for someone who makes car buying simple and actually enjoyable, Kai is the one to work with!!

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Google Jul 8, 2026

Marc Baker and the rest of the staff were amazing. Marc took the time to print out the comparison chart so I could decide which Tundra trim I would like. Once things got rolling with the paperwork, everything moved fast, and the facility was nice and clean as well... amazing experience!!!

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Google Jul 4, 2026

Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.

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Google Jul 3, 2026

I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!

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Google Jul 3, 2026

Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience

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Google Jul 3, 2026

Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.

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Google Jul 15, 2026

Great customer service! Fast and easy!

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Google Jul 14, 2026

Great experience. Got inspection done and working on fixing the ac. Would recommend this place to anyone needing their car serviced.

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Google Jul 14, 2026

“Pam” the ai assistant with the obnoxiously loud background noise (typing and chattering), is unhelpful, and insanely annoying to deal with. Stop being cheap, just have a real human pick up the phone.

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Google Jul 9, 2026

I had an amazing experience buying my Honda Passport with Kai Adkins. He made the entire process unbelievably easy — no pressure, no confusion, just smooth, clear, and efficient from start to finish. Kai was professional, patient, and genuinely focused on making sure I got exactly what I wanted. If you’re looking for someone who makes car buying simple and actually enjoyable, Kai is the one to work with!!

Google logo
Google Jul 8, 2026

Marc Baker and the rest of the staff were amazing. Marc took the time to print out the comparison chart so I could decide which Tundra trim I would like. Once things got rolling with the paperwork, everything moved fast, and the facility was nice and clean as well... amazing experience!!!

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Google Jul 4, 2026

Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.

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Google Jul 3, 2026

I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!

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Google Jul 3, 2026

Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience

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Google Jul 3, 2026

Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.

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Google Jul 15, 2026

Great customer service! Fast and easy!

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Google Jul 14, 2026

Great experience. Got inspection done and working on fixing the ac. Would recommend this place to anyone needing their car serviced.

Google logo
Google Jul 14, 2026

“Pam” the ai assistant with the obnoxiously loud background noise (typing and chattering), is unhelpful, and insanely annoying to deal with. Stop being cheap, just have a real human pick up the phone.

Google logo
Google Jul 9, 2026

I had an amazing experience buying my Honda Passport with Kai Adkins. He made the entire process unbelievably easy — no pressure, no confusion, just smooth, clear, and efficient from start to finish. Kai was professional, patient, and genuinely focused on making sure I got exactly what I wanted. If you’re looking for someone who makes car buying simple and actually enjoyable, Kai is the one to work with!!

Google logo
Google Jul 8, 2026

Marc Baker and the rest of the staff were amazing. Marc took the time to print out the comparison chart so I could decide which Tundra trim I would like. Once things got rolling with the paperwork, everything moved fast, and the facility was nice and clean as well... amazing experience!!!

Google logo
Google Jul 4, 2026

Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.

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Google Jul 3, 2026

I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!

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Google Jul 3, 2026

Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience

Google logo
Google Jul 3, 2026

Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.

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Google Jul 15, 2026

Great customer service! Fast and easy!

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Google Jul 14, 2026

Great experience. Got inspection done and working on fixing the ac. Would recommend this place to anyone needing their car serviced.

Google logo
Google Jul 14, 2026

“Pam” the ai assistant with the obnoxiously loud background noise (typing and chattering), is unhelpful, and insanely annoying to deal with. Stop being cheap, just have a real human pick up the phone.

Google logo
Google Jul 9, 2026

I had an amazing experience buying my Honda Passport with Kai Adkins. He made the entire process unbelievably easy — no pressure, no confusion, just smooth, clear, and efficient from start to finish. Kai was professional, patient, and genuinely focused on making sure I got exactly what I wanted. If you’re looking for someone who makes car buying simple and actually enjoyable, Kai is the one to work with!!

Google logo
Google Jul 8, 2026

Marc Baker and the rest of the staff were amazing. Marc took the time to print out the comparison chart so I could decide which Tundra trim I would like. Once things got rolling with the paperwork, everything moved fast, and the facility was nice and clean as well... amazing experience!!!

Google logo
Google Jul 4, 2026

Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.

Google logo
Google Jul 3, 2026

I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!

Google logo
Google Jul 3, 2026

Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience

Google logo
Google Jul 3, 2026

Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

Google logo
Google Jul 14, 2026

Great experience. Got inspection done and working on fixing the ac. Would recommend this place to anyone needing their car serviced.

Google logo
Google Jul 14, 2026

“Pam” the ai assistant with the obnoxiously loud background noise (typing and chattering), is unhelpful, and insanely annoying to deal with. Stop being cheap, just have a real human pick up the phone.

Google logo
Google Jul 9, 2026

I had an amazing experience buying my Honda Passport with Kai Adkins. He made the entire process unbelievably easy — no pressure, no confusion, just smooth, clear, and efficient from start to finish. Kai was professional, patient, and genuinely focused on making sure I got exactly what I wanted. If you’re looking for someone who makes car buying simple and actually enjoyable, Kai is the one to work with!!

Google logo
Google Jul 8, 2026

Marc Baker and the rest of the staff were amazing. Marc took the time to print out the comparison chart so I could decide which Tundra trim I would like. Once things got rolling with the paperwork, everything moved fast, and the facility was nice and clean as well... amazing experience!!!

Google logo
Google Jul 4, 2026

Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.

Google logo
Google Jul 3, 2026

I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!

Google logo
Google Jul 3, 2026

Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience

Google logo
Google Jul 3, 2026

Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

Google logo
Google Jul 14, 2026

Great experience. Got inspection done and working on fixing the ac. Would recommend this place to anyone needing their car serviced.

Google logo
Google Jul 14, 2026

“Pam” the ai assistant with the obnoxiously loud background noise (typing and chattering), is unhelpful, and insanely annoying to deal with. Stop being cheap, just have a real human pick up the phone.

Google logo
Google Jul 9, 2026

I had an amazing experience buying my Honda Passport with Kai Adkins. He made the entire process unbelievably easy — no pressure, no confusion, just smooth, clear, and efficient from start to finish. Kai was professional, patient, and genuinely focused on making sure I got exactly what I wanted. If you’re looking for someone who makes car buying simple and actually enjoyable, Kai is the one to work with!!

Google logo
Google Jul 8, 2026

Marc Baker and the rest of the staff were amazing. Marc took the time to print out the comparison chart so I could decide which Tundra trim I would like. Once things got rolling with the paperwork, everything moved fast, and the facility was nice and clean as well... amazing experience!!!

Google logo
Google Jul 4, 2026

Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.

Google logo
Google Jul 3, 2026

I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!

Google logo
Google Jul 3, 2026

Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience

Google logo
Google Jul 3, 2026

Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

Google logo
Google Jul 14, 2026

Great experience. Got inspection done and working on fixing the ac. Would recommend this place to anyone needing their car serviced.

Google logo
Google Jul 14, 2026

“Pam” the ai assistant with the obnoxiously loud background noise (typing and chattering), is unhelpful, and insanely annoying to deal with. Stop being cheap, just have a real human pick up the phone.

Google logo
Google Jul 9, 2026

I had an amazing experience buying my Honda Passport with Kai Adkins. He made the entire process unbelievably easy — no pressure, no confusion, just smooth, clear, and efficient from start to finish. Kai was professional, patient, and genuinely focused on making sure I got exactly what I wanted. If you’re looking for someone who makes car buying simple and actually enjoyable, Kai is the one to work with!!

Google logo
Google Jul 8, 2026

Marc Baker and the rest of the staff were amazing. Marc took the time to print out the comparison chart so I could decide which Tundra trim I would like. Once things got rolling with the paperwork, everything moved fast, and the facility was nice and clean as well... amazing experience!!!

Google logo
Google Jul 4, 2026

Big shout out to Mr. Kai Adkins who sold my husband and I a beautiful CRV. He made our experience super smooth and was very personable. This was the best interaction I've had with a dealership. We were in and out in a couple hours and saved a trip to the DMV. 10/10 experience. We will recommend this place to all our pals.

Google logo
Google Jul 3, 2026

I can't recommend Adam enough! Coming back from an overseas PCS is always chaotic, but Adam made finding a car the easiest part of my transition. He listened to exactly what I was looking for and found me the ideal vehicle without any pressure. His knowledge and efficiency really helped make my entire PCS process much more manageable. Thanks, Adam!

Google logo
Google Jul 3, 2026

Tom was amazing: kind, respectful, and knowledgeable. Pleasant buying experience

Google logo
Google Jul 3, 2026

Had a great experience with Tom. Easy, up front pricing. Tom was helpful and patient as we looked and made decisions.

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3 Day Money-Back Guarantee

In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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