Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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Google Sep 1, 2026

Great service

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Google Aug 31, 2026

My service consultant, Wayne, has always been honest and upfront about all maintenance needed on my vehicle. He is punctual with his communication and through his expertise, advises me on what is necessary for my vehicle and what can wait without pressure. Additionally, the techs who have maintained my vehicle are meticulous, pay attention to detail and perform stellar work. I highly recommend Checkered Flag Service Dept for all maintenance needs! Request Wayne and his team when scheduling!

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Google Aug 28, 2026

It was straight forward and I was given a deal I wanted; no silly upselling on things a person doesn’t need. Incredibly fast and the most efficient deal I’ve ever done!

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Google Aug 27, 2026

Easy to schedule service and drop off vehicle for the appointment.

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Google Aug 25, 2026

I really enjoyed my experience with Adam. He even drove to pick me up to the dealership to complete the paper work.

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Google Aug 23, 2026

Great experience buying with Rachel, very informative on car features, options and warranty info.

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Google Aug 22, 2026

Terrance at Checkered Flag Honda created the best car-buying experience we have ever had. Friendly, informative, no pressure, no haggling, no hidden BS. We had some appointments to see cars at other dealers and we cancelled just so we could work with Terrance. Will be coming here first next time.

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Google Aug 22, 2026

Checkered Flag Honda made my first car buying experience very enjoyable! I love my new car!! Adam S. was super patient and helpful throughout the entire process. He is an exceptional salesman!

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Google Sep 1, 2026

Great service

Google logo
Google Aug 31, 2026

My service consultant, Wayne, has always been honest and upfront about all maintenance needed on my vehicle. He is punctual with his communication and through his expertise, advises me on what is necessary for my vehicle and what can wait without pressure. Additionally, the techs who have maintained my vehicle are meticulous, pay attention to detail and perform stellar work. I highly recommend Checkered Flag Service Dept for all maintenance needs! Request Wayne and his team when scheduling!

Google logo
Google Aug 28, 2026

It was straight forward and I was given a deal I wanted; no silly upselling on things a person doesn’t need. Incredibly fast and the most efficient deal I’ve ever done!

Google logo
Google Aug 27, 2026

Easy to schedule service and drop off vehicle for the appointment.

Google logo
Google Aug 25, 2026

I really enjoyed my experience with Adam. He even drove to pick me up to the dealership to complete the paper work.

Google logo
Google Aug 23, 2026

Great experience buying with Rachel, very informative on car features, options and warranty info.

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Google Aug 22, 2026

Terrance at Checkered Flag Honda created the best car-buying experience we have ever had. Friendly, informative, no pressure, no haggling, no hidden BS. We had some appointments to see cars at other dealers and we cancelled just so we could work with Terrance. Will be coming here first next time.

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Google Aug 22, 2026

Checkered Flag Honda made my first car buying experience very enjoyable! I love my new car!! Adam S. was super patient and helpful throughout the entire process. He is an exceptional salesman!

Google logo
Google Sep 1, 2026

Great service

Google logo
Google Aug 31, 2026

My service consultant, Wayne, has always been honest and upfront about all maintenance needed on my vehicle. He is punctual with his communication and through his expertise, advises me on what is necessary for my vehicle and what can wait without pressure. Additionally, the techs who have maintained my vehicle are meticulous, pay attention to detail and perform stellar work. I highly recommend Checkered Flag Service Dept for all maintenance needs! Request Wayne and his team when scheduling!

Google logo
Google Aug 28, 2026

It was straight forward and I was given a deal I wanted; no silly upselling on things a person doesn’t need. Incredibly fast and the most efficient deal I’ve ever done!

Google logo
Google Aug 27, 2026

Easy to schedule service and drop off vehicle for the appointment.

Google logo
Google Aug 25, 2026

I really enjoyed my experience with Adam. He even drove to pick me up to the dealership to complete the paper work.

Google logo
Google Aug 23, 2026

Great experience buying with Rachel, very informative on car features, options and warranty info.

Google logo
Google Aug 22, 2026

Terrance at Checkered Flag Honda created the best car-buying experience we have ever had. Friendly, informative, no pressure, no haggling, no hidden BS. We had some appointments to see cars at other dealers and we cancelled just so we could work with Terrance. Will be coming here first next time.

Google logo
Google Aug 22, 2026

Checkered Flag Honda made my first car buying experience very enjoyable! I love my new car!! Adam S. was super patient and helpful throughout the entire process. He is an exceptional salesman!

Google logo
Google Sep 1, 2026

Great service

Google logo
Google Aug 31, 2026

My service consultant, Wayne, has always been honest and upfront about all maintenance needed on my vehicle. He is punctual with his communication and through his expertise, advises me on what is necessary for my vehicle and what can wait without pressure. Additionally, the techs who have maintained my vehicle are meticulous, pay attention to detail and perform stellar work. I highly recommend Checkered Flag Service Dept for all maintenance needs! Request Wayne and his team when scheduling!

Google logo
Google Aug 28, 2026

It was straight forward and I was given a deal I wanted; no silly upselling on things a person doesn’t need. Incredibly fast and the most efficient deal I’ve ever done!

Google logo
Google Aug 27, 2026

Easy to schedule service and drop off vehicle for the appointment.

Google logo
Google Aug 25, 2026

I really enjoyed my experience with Adam. He even drove to pick me up to the dealership to complete the paper work.

Google logo
Google Aug 23, 2026

Great experience buying with Rachel, very informative on car features, options and warranty info.

Google logo
Google Aug 22, 2026

Terrance at Checkered Flag Honda created the best car-buying experience we have ever had. Friendly, informative, no pressure, no haggling, no hidden BS. We had some appointments to see cars at other dealers and we cancelled just so we could work with Terrance. Will be coming here first next time.

Google logo
Google Aug 22, 2026

Checkered Flag Honda made my first car buying experience very enjoyable! I love my new car!! Adam S. was super patient and helpful throughout the entire process. He is an exceptional salesman!

Google logo
Google Sep 1, 2026

Great service

Google logo
Google Aug 31, 2026

My service consultant, Wayne, has always been honest and upfront about all maintenance needed on my vehicle. He is punctual with his communication and through his expertise, advises me on what is necessary for my vehicle and what can wait without pressure. Additionally, the techs who have maintained my vehicle are meticulous, pay attention to detail and perform stellar work. I highly recommend Checkered Flag Service Dept for all maintenance needs! Request Wayne and his team when scheduling!

Google logo
Google Aug 28, 2026

It was straight forward and I was given a deal I wanted; no silly upselling on things a person doesn’t need. Incredibly fast and the most efficient deal I’ve ever done!

Google logo
Google Aug 27, 2026

Easy to schedule service and drop off vehicle for the appointment.

Google logo
Google Aug 25, 2026

I really enjoyed my experience with Adam. He even drove to pick me up to the dealership to complete the paper work.

Google logo
Google Aug 23, 2026

Great experience buying with Rachel, very informative on car features, options and warranty info.

Google logo
Google Aug 22, 2026

Terrance at Checkered Flag Honda created the best car-buying experience we have ever had. Friendly, informative, no pressure, no haggling, no hidden BS. We had some appointments to see cars at other dealers and we cancelled just so we could work with Terrance. Will be coming here first next time.

Google logo
Google Aug 22, 2026

Checkered Flag Honda made my first car buying experience very enjoyable! I love my new car!! Adam S. was super patient and helpful throughout the entire process. He is an exceptional salesman!

Google logo
Google Sep 1, 2026

Great service

Google logo
Google Aug 31, 2026

My service consultant, Wayne, has always been honest and upfront about all maintenance needed on my vehicle. He is punctual with his communication and through his expertise, advises me on what is necessary for my vehicle and what can wait without pressure. Additionally, the techs who have maintained my vehicle are meticulous, pay attention to detail and perform stellar work. I highly recommend Checkered Flag Service Dept for all maintenance needs! Request Wayne and his team when scheduling!

Google logo
Google Aug 28, 2026

It was straight forward and I was given a deal I wanted; no silly upselling on things a person doesn’t need. Incredibly fast and the most efficient deal I’ve ever done!

Google logo
Google Aug 27, 2026

Easy to schedule service and drop off vehicle for the appointment.

Google logo
Google Aug 25, 2026

I really enjoyed my experience with Adam. He even drove to pick me up to the dealership to complete the paper work.

Google logo
Google Aug 23, 2026

Great experience buying with Rachel, very informative on car features, options and warranty info.

Google logo
Google Aug 22, 2026

Terrance at Checkered Flag Honda created the best car-buying experience we have ever had. Friendly, informative, no pressure, no haggling, no hidden BS. We had some appointments to see cars at other dealers and we cancelled just so we could work with Terrance. Will be coming here first next time.

Google logo
Google Aug 22, 2026

Checkered Flag Honda made my first car buying experience very enjoyable! I love my new car!! Adam S. was super patient and helpful throughout the entire process. He is an exceptional salesman!

Google logo
Google Sep 1, 2026

Great service

Google logo
Google Aug 31, 2026

My service consultant, Wayne, has always been honest and upfront about all maintenance needed on my vehicle. He is punctual with his communication and through his expertise, advises me on what is necessary for my vehicle and what can wait without pressure. Additionally, the techs who have maintained my vehicle are meticulous, pay attention to detail and perform stellar work. I highly recommend Checkered Flag Service Dept for all maintenance needs! Request Wayne and his team when scheduling!

Google logo
Google Aug 28, 2026

It was straight forward and I was given a deal I wanted; no silly upselling on things a person doesn’t need. Incredibly fast and the most efficient deal I’ve ever done!

Google logo
Google Aug 27, 2026

Easy to schedule service and drop off vehicle for the appointment.

Google logo
Google Aug 25, 2026

I really enjoyed my experience with Adam. He even drove to pick me up to the dealership to complete the paper work.

Google logo
Google Aug 23, 2026

Great experience buying with Rachel, very informative on car features, options and warranty info.

Google logo
Google Aug 22, 2026

Terrance at Checkered Flag Honda created the best car-buying experience we have ever had. Friendly, informative, no pressure, no haggling, no hidden BS. We had some appointments to see cars at other dealers and we cancelled just so we could work with Terrance. Will be coming here first next time.

Google logo
Google Aug 22, 2026

Checkered Flag Honda made my first car buying experience very enjoyable! I love my new car!! Adam S. was super patient and helpful throughout the entire process. He is an exceptional salesman!

Haggle Free. Commission Free.
3 Day Money-Back Guarantee

In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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