Welcome to Checkered Flag
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed

Everyone's took care of me when my rim was damaged weeks ago. Service desk was great

GM Hank out going, easy to deal with. Sales Akbar easy to talk to about anything All around Good experience.

DIGITAL BAIT & SWITCH! The price for the new 2025 truck I wanted was listed on all the car shopping sites AND THEIR OWN WEBSITE at $56,800. Good deal. That’s what brought me in. First thing I did was give the sales person the VIN, which he pulled up on his screen at the same price. So far, so good. Now, I’m 64 years old, have exceptional credit & was planning on a hefty down payment-but I’ve seen lots of dealer tricks, & knew I wouldn’t qualify for all the qualifications built into the discounts like military & first ... Read More DealerRater - Jul 5, 2025

Elshan was virtuous and very professional. He helped us purchase a Tacoma and the entire deal was painless!! Would recommend Checkered Flag Toyota.

I didn’t appreciate showing up for my appointments twice for service only to find out that the parts ordered where not available.

Courteous professional personnel. Nice spacious, waiting area with drinks available and water, reading materials available.

Quick friendly service- quality work- very good communication- fair price- 2nd time used them to work on my charger- both service and body shop impressive

Just an amazing check-in experience and never feel pressured to do unnecessary or unwarranted work from my service advisor.

I took my van in for service and was blown away by the professionalism and quality work. Every step—from scheduling to pickup—was smooth, and the team explained everything clearly. The service was fast, thorough, and my van runs better than ever. Highly recommend this service center for honest, top-notch care!

Great It was a great experience. I had no issues and I ser another appointment for 2 weeks to get my brake pads changed
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3 Day Money-Back Guarantee
In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.
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Welcome to Checkered Flag
Toyota
BMW • MINI
Honda
Porsche
Land Rover • Jaguar
Hyundai World
Volkswagen
Audi
Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.
By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.
At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.
Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!
Visit Checkered Flag Today!
We have 15 Checkered Flag Locations at your service.
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